PressBox News

• Almost 60% of Content Containing Climate Change-Related Keywords is Brand Safe

  4 years ago News

  

  GumGum, Inc., a global media and technology company that specialises in contextual intelligence, have released data indicating that a majority of online content containing keywords related to climate change is actually safe for brand advertising. The findings come from analysis [...]

• Yahoo Pilots First DOOH-led Omni-channel Campaign with Schroders

  4 years ago News

  

  Yahoo have delivered its pilot programmatic digital out-of-home (DOOH) omni-channel campaign with global asset and wealth management company, Schroders - a first for both brands in Singapore and Southeast Asia. Running from July to October, Schroders’ “Beyond Profit” campaign leveraged [...]

• Adverty Announced as Winner in Techarenan Challenge 2021

  4 years ago News

  

  Adverty AB (publ) announce today (15 November) that the Company have won the Audience Award in the  competition Techarenan Challenge 2021. 500 companies operating within a wide array of industries from across the Nordics have applied to the competition. The [...]

• How Deep Learning Turns Contextual Targeting Into a Cutting-Edge Tool

  4 years ago News

  

  RTB House, a market leader in deep learning-powered marketing technologies, are proud to announce the release of its globally available industry-leading Context AI solution. The solution will play a key role in helping advertisers navigate the cookieless landscape. Google’s privacy-positive decision [...]

• Taboola Reports Strong Q3 Results and Raises Full Year 2021 Guidance

  4 years ago News

  

  Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, helping people discover things they may like, have announced its results for the quarter ended September 30, 2021. “The third quarter had some significant milestones for Taboola. It [...]

• Nearly All Marketers to Achieve a Single Customer View by End of 2022, New Research Reveals

  4 years ago News

  

  New research published today by next-gen Customer Data Platform Zeotap reveals that over 99% of marketers will have achieved a ‘golden record’ or single customer view by the end of 2022. Other findings, such as increasing adoption of machine learning, indicated that [...]

• Teads Announces Reorganisation of Management Structure

  4 years ago News

  

  Teads, the global media platform founded by Pierre Chappaz and Bertrand Quesada and owned by Altice, today (11 November) announce a reorganisation of its leadership team. Pierre Chappaz is stepping down as executive chairman of the businesses while remaining chairman of [...]

• MKMG Teams With VlogBox to Explore New OTT/CTV Placements

  4 years ago News

  

  MKMG, a Ukraine-based global distributor and producer of video content, have begun collaborating with VlogBox, a global video distribution, monetisation, and advertising platform, to explore new placements in the rapidly-developing OTT space.  The company owns a set of CTV apps developed [...]

• BloomFest 2021: Raise The Roof Returns to the Virtual Stage with MP Jess Phillips Headlining a Stellar Line Up

  4 years ago News

  

  The countdown for BloomFest is officially on, with this year’s event taking place on the 16th November 2021. This industry leading event, attended by hundreds of media and communications professionals to talk about the uncomfortable barriers we face in the [...]

• DoubleVerify Extends Leadership in Social Video & CTV with Agreement To Acquire OpenSlate

  4 years ago News

  

  DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, announced they have entered into an agreement to acquire OpenSlate (“OpenSlate”), a pre-campaign contextual targeting platform that enables brands to align advertising with suitable or [...]