PressBox News

• Meetrics in Push for New Ad Fraud Prevention Standardisation led by the MRC

  4 years ago News

  

  The leading European Ad Verification provider, Meetrics, offers comprehensive Invalid Traffic (IVT) Detection and Filtration solutions used to battle ad fraud online. Meetrics is one of the first companies worldwide who developed processes to immediately address new invalid traffic scenarios [...]

• Eyeota Partners with Snowflake to Facilitate Privacy-Centric First-Party Data Activation

  4 years ago News

  

  Eyeota, the leading data partner to global enterprises, today announced it has partnered with Snowflake, the Data Cloud company, to facilitate consumer- friendly and privacy-centric activations of first-party data. “As the world’s largest data onboarding and audience intelligence platform, we’re [...]

• Making Science Brings on Six Industry Leaders to Bolster Company’s Personalisation Offerings

  4 years ago News

  

  Making Science, a technology and digital marketing consultancy specialising in e-commerce and digital transformation, announced its continued momentum with the hiring of six key team members. They are: - Fernando Gavarro as CRO Team Lead - Javier Villar Almirón as CRO Technical Account [...]

• Verve Group’s New Leadership to Pilot Company’s Global Expansion

  4 years ago News

  

  Verve Group, a privacy-first omni-channel ad platform, announced it has hired Stephanie Vandenberg-Smith as SVP of Revenue, Corey Kulis as VP of Marketing, Derek Hashemi as VP of CTV Platform. It also appointed Matthew Deets to serve as GM of [...]

• IRIS.TV Selects SpringServe as First Ad Server to Deliver Contextual Data for Connected TV

  4 years ago News

  

  IRIS.TV, the leading video data platform, and Magnite’s SpringServe, the leading independent ad serving platform for Over-The-Top (OTT) and Connected TV (CTV), announced that they are working together to enable video-level contextual targeting for CTV through SpringServe’s comprehensive platform for [...]

• OS Data Solutions Integrates with ID5 to Address More Users and Increases Reach by 28% Across All Browsers

  4 years ago News

  

  OS Data Solutions, the Premium Data Provider for Digital Marketing in Germany integrates with ID5, the leading identity solution for digital advertising, and increases its reach by 28% across all browsers. OSDS recognised that the limitations imposed by the third-party cookie [...]

• Zeotap Launches Consent Orchestration to Simplify Data Compliance for Marketers

  4 years ago News

  

  Zeotap, the next-gen Customer Data Platform (CDP), has launched Consent Orchestration as part of its award winning platform, to make it easy for marketers to activate data at scale within increasingly complex data privacy constraints. It unifies, configures and automates an [...]

• Intelligent Video Solutions (iVS) Concludes USD$3.2M Pre-Series B Transaction

  4 years ago News

  

  Leading video advertising enablement platform, Intelligent Video Solutions (iVS) today (22 September) announced its latest round of fundraising. The Pre-Series B round, led by Tin Men Capital as well as notable investors such as Vulpes, Kickstart Ventures and SG Innovate, [...]

• ShowHeroes Group Launches Industry-Leading Audience Targeting Solution for CTV

  4 years ago News

  

  ShowHeroes Group, Europe’s leading independent provider of video solutions for digital publishers and advertisers, announces the launch of SemanticHero for CTV – a trailblazing product that will unlock new opportunities for players throughout the digital ecosystem. Building on ShowHeroes Group’s reputation [...]

• impact.com Fiscal Year H1 2021: $1.5bn Valuation, $150m in Funding, BigCommerce Integration, 69% Customer Growth

  4 years ago News

  

  impact.com, the leading global partnership management platform supporting more than one million partnerships for more than 1,800 brands, announced the close of a successful H1 in fiscal year 2022. Most notably, the company closed a USD$150m round of funding at [...]