PressBox News

• Pixalate Hires Former IAB Tech Lab Amit Shetty as VP of Product Management

  4 years ago News

  

  Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today (19 October) announced it has hired Amit Shetty as VP of product management - Ad Fraud Platform. Shetty will oversee Pixalate’s Ad Fraud [...]

• Broadsign and DOOHX Launch Programmatic DOOH Advertising Certification Program

  4 years ago News

  

  Building on its Programmatic University (Programmatic U) education initiative, digital-out-of-home (DOOH) marketing technology developer Broadsign has joined forces with DOOHX, an online learning platform dedicated to DOOH education, to launch a new programmatic DOOH training and certification program for advertisers, [...]

• Asia Pacific Advertisers Tackled Brand Safety, Reducing Desktop Display Brand Risk Worldwide

  4 years ago News

  Today (19 October), Integral Ad Science, a global leader in digital media quality, released its Media Quality Report (MQR) for H1 2021, providing transparency into the performance and quality of APAC digital media, alongside global comparisons. The latest MQR highlights [...]

• DanAds and AdGreetz Partner to Meet the Growing Demand for Self-Service Hyper-Personalised Video and Display Advertising

  4 years ago News

  

  DanAds, the Stockholm-based and world-leading provider of self-serve advertising infrastructure, today (15 October) announce its partnership with AdGreetz, the industry-leading ad tech/martech personalisation platform. The partnership enables DanAds’ publisher clients to offer a customisable, scalable and white-labelled self-service platform for [...]

• Majority of UK shoppers to Opt for Sustainable Retail Brands During Black Friday, Cyber Monday and Christmas

  4 years ago News

  

  Tug, a leading digital performance marketing agency, today (14 October) launched new research identifying UK consumer shopping preferences during the Golden Quarter. The study found that the majority (67%) of Brits pay attention to the sustainability and environmental efforts of [...]

• ADvendio Officially Launches a Self-Service Advertising Solution to the US Market

  4 years ago News

  

  With a shortage of sophisticated advertising products that reduce the onus on publishers, ADvendio is excited to fill a much-needed gap in the US market. With the debut of a self-service advertising solution, ADvendio is poised to redefine the market [...]

• OMG Hong Kong Uses IAS Automated Tag to Create Time Savings for IKEA by 80%

  4 years ago News

  Integral Ad Science, a global leader in digital media quality, and Omnicom Media Group (OMG), the world’s leading global marketing and corporate communications company, today (14 October) announced a case study on time saved for IKEA, one of the most [...]

• Picnic Named in Startups100 2021: The Annual List of Most Disruptive New UK Businesses

  4 years ago News

  

  The UK’s longest running index of disruptive new startups, the Startups 100, has released its 2021 lineup and Picnic has made the list for the second year in a row.  Run by the UK’s most established website for entrepreneurs, Startups.co.uk, the [...]

• Publishers and Brands View Commerce Content as a Key Revenue Driver

  4 years ago News

  

  impact.com, the leading global partnership management platform supporting over 480K active partnerships for more than 1,800 clients, today (13 October) released two new research reports that reveal key drivers for commerce content and the massive revenue opportunity it presents for [...]

• PMP Trends in the UK

  4 years ago News

  

  Adomik, the leading ad tech software developer and provider of smart advertising analytics for publishers, has released a market study revealing PMP trends in the UK programmatic market and focusing on market seasonality, in particular during the last quarter of [...]