PressBox News

• Matterkind Singapore Uses IAS’s Context Control to Successfully Drive Demand for an International School

  4 years ago News

  

  Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, and Matterkind Singapore, IPG’s addressable activation partner, today announced a case study on how they improved campaign performance and drove demand for an international school by using IAS’s [...]

• the7stars Wins Samworth Brothers Media Account

  4 years ago News

  

  British food manufacturer Samworth Brothers has awarded its consolidated media account to the7stars. The appointment follows a competitive pitch process managed in-house and held entirely remotely. the7stars is tasked with helping to drive innovative, media-neutral planning across the product and brand [...]

• Nano Interactive Launches Nano LIIFT, Partners with Xandr to Provide Next Generation Contextual Targeting

  4 years ago News

  

  Nano Interactive, the leading ad tech platform specialising in targeting without the use of personal identifiers, today announces that it is launching Nano LIIFT (Live Intent Identity Free Targeting) following a new partnership with Xandr, providers of programmatic innovation at [...]

• Hivestack Appoints Ichiro Jinnai as President, Japan

  4 years ago News

  

  Hivestack, the global ad tech leader in programmatic digital out of home (DOOH) advertising, today announced the appointment of Ichiro Jinnai as president, Hivestack Japan. Jinnai will be responsible for driving the regional strategy, direction and expansion of the Hivestack [...]

• Verve Group Taps Pixalate to Help Combat Ad Fraud

  4 years ago News

  Verve Group, a privacy-first omnichannel ad platform, today announced the addition of Pixalate’s Analytics tool to its ad fraud detection and measurement mechanisms. This is an extension of a long-standing business relationship between the two companies, with Verve Group having [...]

• Dan Wigley to lead Merkle’s UK Analytics Practice

  4 years ago News

  

  Merkle (www.merkleinc.com), a leading technology-enabled, data-driven customer experience management (CXM) company and part of dentsu, has appointed Dan Wigley to lead its combined UK analytics practice. In his new role, Wigley is responsible for leading and driving growth strategies within Merkle’s [...]

• Taboola Partners with Awin to Assist Publishers in Diversifying their Traffic Acquisition Strategies

  4 years ago News

  

  Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today announced a new partnership with global affiliate marketing network, Awin, to assist publishers in diversifying their traffic acquisition strategies. The collaboration [...]

• ShowHeroes Group Appoints Sarah Lewis to Strengthen its Global CTV Leadership

  4 years ago News

  

  ShowHeroes Group, Europe's leading independent provider of video solutions for digital publishers and advertisers, is investing heavily into its CTV branch. With the latest expansion of the management team, the company welcomes yet another high-profile leader: Sarah Lewis. As global [...]

• Lifesight Boosts Mobile Data Interoperability and Targeting Via Eyeota Translate

  4 years ago News

  

  Customer intelligence platform Lifesight today announced that it has now expanded the usage of its customer identification data into eight new global markets, all thanks to its partnership with Eyeota, the leading data partner to global enterprises, and its new [...]

• Meetrics Appoints Patrik Paroubek as Senior Sales Manager DACH

  4 years ago News

  

  Meetrics, the leading European Ad Verification provider, brings on well-known media expert. The Berlin based marketing specialist will in future be responsible for acquiring new customers and looking after the company's existing clients in Germany, Austria and Switzerland. Meetrics is advocating [...]