PressBox News
Sojern Publishes Latest COVID Impacts on Europe
With access to real-time traveller audiences and visibility into global travel demand, Sojern has released its latest findings on how the COVID crisis is effecting travel to, from, and around Europe. Based on data collected on the 24th August 2020 [...]
Exponential Interactive Announces its New Business Division, VDX.tv, is Expanding into International Markets
Digital advertising leader Exponential Interactive announces today that it is rolling out its new, video driven business division, VDX.tv, in international markets. VDX.tv allows brands to serve tailor-made video-driven experiences across screens, including connected TV (CTV) and over-the-top (OTT). This [...]
Adverty Becomes Latest Vendor to Join IAB Europe’s TCF
Today, Adverty AB (publ) announced their approved status as the latest vendor to join IAB Europe’s Transparency and Consent Framework (TCF), designed to help all parties in the digital advertising chain to ensure they comply with data protection regulations (GDPR) [...]
Verve Group Receives IAB Tech Lab’s Open Measurement SDK Certification
Verve Group, a global brand performance ad platform, today announced that it received the IAB Tech Lab’s Open Measurement (OM) SDK certification for display and native video ad formats. This certification provides Verve Group partners with stronger ad viewability measurement [...]
Unruly Data Uncovers UK Consumer Attitudes Towards CTV During COVID-19
Research Finds CTV More Effective at Driving Key Consumer Behaviours 77% Of UK Consumers Prefer To Watch TV Shows For Free With Ads Than Pay To Watch Ad-Free 57% Plan To Reduce Amount They Pay For TV Video advertising platform Unruly today (26th August) released a study that investigates consumer attitudes and [...]
MGID Partners with Opera Ads to Expand Reach for Advertisers
MGID, the global pioneer in native advertising, yesterday (24th August) announced it has signed a deal with Opera Ads, one of the world’s major browser providers and leader in AI-driven content delivery. Through the deal, MGID will provide advertisers with access to [...]
OnAudience.com Introduces Over 300 Million Profiles of Mobile Shoppers
OnAudience.com, one of the world’s largest audience data providers, prepared a new pack of mobile segments that will help advertisers to reach over 300 million profiles of mobile shoppers across the world. According to eMarketer, more than two-thirds of US digital [...]
Impact Acquires ACTIVATE Influencer Marketing Platform
Impact, the global leader in partnership automation, today announced the acquisition of ACTIVATE, a leading brand and SaaS platform in the influencer industry. The acquisition, effective today, includes the industry leading end to end platform for influencer discovery; reporting; and campaign [...]
IAS introduces ‘Context Control’ to Gives Advertisers True Control of Digital Ads Context
Integral Ad Science (IAS), the global leader in digital ad verification, today (24th August) announced the launch of ‘Context Control’, a sophisticated new suite of brand safety and suitability solutions. The Context Control suite of solutions now incorporates the premiere semantic [...]
Integral Ad Science and Channel Factory Announce Channel Science
Integral Ad Science (IAS) has announced the launch of “Channel Science”, an industry-leading partnership between Channel Factory and IAS. The Channel Science solution helps advertisers to leverage both companies’ technologies through a single product to ensure their YouTube campaigns are brand-safe, brand-suitable, [...]
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