PressBox News

• PubMatic Receives Compliance Certification for IAB Tech Lab’s Open Measurement SDK

  6 years ago News

  

  Premium digital technology company, PubMatic, has announced that it has achieved certification for IAB Tech Lab’s Open Measurement SDK Integration Validation Compliance (IVC) for Display ad formats. By supporting this initiative, PubMatic will help drive improved in-app viewability and verification [...]

• MGID launches Smart Widget for Accelerated Mobile Pages

  6 years ago News

  

  MGID, a global pioneer in native advertising, has announced that its Smart Widget technology is now available to integrate into accelerated mobile pages (AMP). As the first platform to offer a resizable AMP feed to publishers, the move serves a [...]

• PubMatic Q2 Report Signals Growing Focus on Combating Advertising Fraud

  6 years ago News

  

  Premium digital technology company, PubMatic, has released the findings of its second Quarterly Mobile Index (QMI), highlighting three key Q2 2019 trends to provide both advertisers and publishers with insights around mobile advertising, leading to smarter programmatic strategies and future [...]

• Axel Springer’s Former Head of Data Products Joins 1plusX

  6 years ago News

  

  Carolin Bink, Axel Springer’s head of data products at Group level until July 2019, and previously head of data & performance at Axel Springer's Media Impact, has joined 1plusX, the profile platform developed by two ex-Google directors. Over the last three [...]

• Bidstack Launches In-Game Ads Plugin in Collaboration with Epic Games’ Unreal Engine

  6 years ago News

  

  Bidstack Group, the native in-game advertising platform, is pleased to announce a new collaboration with Epic Games’ Unreal Engine, enabling video game developers to monetise their titles by creating advertising space within their currently live and soon-to-be-launched games, via a [...]

• Triton Digital is One of the First to Receive the IAB Tech Lab Podcast Measurement Seal of Compliance

  6 years ago News

  

  Triton Digital, a global technology and services leader to the digital audio and podcast industry, announced today that it is among the first companies to secure the IAB Tech Lab Podcast Measurement Compliance verification. Triton’s Podcast Metrics is a powerful tool [...]

• Teads Signs Exclusive UK Partnership with TI Media

  6 years ago News

  

  Teads, the global media platform, today announces an exclusive UK partnership with TI Media to deliver inRead advertising technology. Under the partnership, Teads will implement both video and viewable display advertising via Teads demand across all TI Media’s premium brands, with [...]

• Marketing Town Launches New Brand Identity as it Celebrates Five Years of Success

  6 years ago News

  

  Marketing Town, the award-winning lead generation and affiliate platform, announced today its new brand identity. Formally Tech Essence, the launch of the new name, brand, and website follows the company’s impressive growth and development. Since its launch in 2014, Marketing Town [...]

• The Ozone Project Selects ADmantX to Power the Contextual Classification of its Content

  6 years ago News

  

  ADmantX, a leading data provider of natural language processing (NLP) cognitive semantic-based solutions, today announces a partnership with The Ozone Project, following a competitive pitch. The data provider will utilise its advanced contextual classification capabilities to help the publisher-owned advertising [...]

• Broadsign Partners with Place Exchange

  6 years ago News

  

  Broadsign, the leading digital out-of-home (DOOH) marketing platform for media owners and Place Exchange, a true programmatic exchange for out-of-home and place-based media, announced an integration to enable digital buyers to transact DOOH programmatically as a simple add-on to existing [...]