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Murray Phillipson Joins Smart AdServer to Drive Growth of Demand Offering

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Smart AdServer, an independent ad tech platform, has appointed seasoned programmatic specialist, Murray Phillipson, as VP demand EMEA to drive the growth of its demand offering. Reporting directly to David Pironon, chief programmatic officer, and based in London, Murray will strengthen relationships with agencies, trading desks, and direct advertisers across EMEA. His appointment is further evidence of the company’s objective to help advertisers achieve efficiencies through their programmatic ad spend.

Murray has previously held senior demand-side roles at Gumtree (Ebay), OpenX, Sovrn, and more recently a senior role for BlisMedia. This range of experience has given him a comprehensive understanding of the programmatic marketplace, including the challenges it faces and the advertising opportunities available. He also brings with him senior relationships within agencies, publishers, technology providers, and data companies.

“We are pleased to welcome Murray to Smart AdServer, with his appointment strengthening our presence in the UK, a strategic market that drives European ad spend,” comments David Pironon, chief programmatic officer. “As we work towards bringing publishers and buyers closer together – operating always with a shared-interest business approach – Murray’s vast expertise in leading demand-side teams will be a strong accelerator for the company.”

Murray Phillipson comments, “At a time when the value of digital advertising is under more scrutiny than ever before, I’m very pleased to be joining Smart AdServer, a company dedicated to transparency, which offers a comprehensive and efficient route to engaged audiences across key markets.”

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Smart is the leading independent ad monetization platform built for premium publishers to serve demanding buyers. Our fully transparent platform and shared-interest business approach enables premium publishers and brands to get their fair share of ad…
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