MGID, a global pioneer in native advertising, announced today their partnership with RTB House, a trusted MarTech company offering sophisticated retargeting solutions that drive digital advertising campaigns’ performance. This collaboration will grant RTB House’s advertising partners access to over 850 million global users through the MGID platform.
The integration enables MGID to programmatically sell its premium inventory of native, display and video formats to brands using RTB House’s retargeting technology. Therefore, top online retailers can reach highly-engaged audiences at scale, through native placements on MGID’s publisher websites.
“Being able to deliver highly-targeted yet non-intrusive ad experiences has always been very important for MGID. That is why we look forward to our ongoing collaboration with such a leading company like RTB House. Our integrated partnership is a logical step towards connecting people with relevant products and services they may like,” said Sergii Denysenko, CEO at MGID.