VDX.tv, a global advertising technology company that is transforming the way brands connect with relevant audiences in today’s converging video landscape, today announced it recently teamed up with environmental organisation Greenpeace and Opticomm to make the British public aware of the importance of protecting oceans and its wildlife, with a specific goal of securing petition sign-ups from individuals. The campaign saw an over 80% video completion rate, 3,466 petition sign-ups and the cost per acquisition dropped 72%.
Greenpeace’s goal was to strike a chord with the British public on the importance of protecting our oceans and its wildlife, with a specific focus on how plastic pollution, exploration and oil spills have an ever-increasing threat to life of turtle species around the world.
Having created a short film with the BAFTA award-winning Aardman Animation, Greenpeace created a 30 second teaser video with the intention to drive traffic to their site to watch the film in full and encourage the public to sign a petition for the protection of oceans and wildlife: The Global Ocean Treaty.
Opticomm (Greenpeace’s AOR) collaborated with VDX.tv to create an engaging and interactive ad unit that would drive their target audience to the Greenpeace homepage to watch the film in full. The creative unit was bespoke to Greenpeace’s specification and turned around in a matter of days to coincide with the launch of an overarching campaign for the brand.
Ross Wallace, Group Head at Opticomm media, said, “Having previously worked with VDX.tv, we were confident they’d provide a fantastic creative solution for the client, on what was a key launch for the brand. This, coupled with their targeting, meant we achieved higher than expected results.”
In addition to the ad unit, VDX.tv also used its proprietary interest-based targeting to drive awareness and engagement for Greenpeace, while also optimising towards the most engaged users to help drive traffic and ultimately sign ups. VDX.tv also employed its viewability metric, which is independently verified by MOAT, to offer assurance to the client that their investment was guaranteed to be seen.
To learn more, please visit: https://vdx.tv/resources/case-study-greenpeace/