by Rachel Smith on 18th Sep 2015 in TRADERTALK

In this special edition of TraderTalkTV from dmexco, the world's largest ad tech exhibition, we talk to James Prudhomme, Managing Director EMEA, about some sell-side trends - and the origins of Index Exchange.

Prudhome is a veteran of the programmatic space, having worked as CEO for sell-side tech vendor, Datacratic, for a number of years. We ask how he made the transition from buy-side to sell-side - as well as how that experience is helping publisher partners.

Some of the other areas discussed in this special dmexco episode include:

- Publisher programmatic strategy
- European market fragmentation, and how Index Exchange, a Canadian company, is well placed to help publisher in multi-markets
- The rise of header bidding, and why it is in vogue with publishers
- How header bidding works, and how it can help publisher increase yield