ATS Singapore 2018: Mobile Programmatic & the Missing Opportunity←Back to Index
At ATS Singapore 2018, ExchangeWire’s head of content, Lindsay Rowntree, leads a discussion on the missing opportunity within mobile programmatic.
Mobile has long been considered a dominant channel throughout parts of the APAC market, promising a lot of potential for growth and innovation, but where is the real opportunity here, and will brand spend enter the mobile space, at scale?
– Rakhee Patel, Head of Demand Partnerships, APAC, MoPub
– Vincent Niou, Senior Programmatic & Partnerships Director, APAC, Essence
– Jonathan Mackenzie, Managing Director, Publicis Media Precision