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At ATS Singapore 2018, ExchangeWire’s head of content, Lindsay Rowntree, leads a discussion on the missing opportunity within mobile programmatic.

Mobile has long been considered a dominant channel throughout parts of the APAC market, promising a lot of potential for growth and innovation, but where is the real opportunity here, and will brand spend enter the mobile space, at scale?

Panelists:
– Rakhee Patel, Head of Demand Partnerships, APACMoPub
– Vincent Niou, Senior Programmatic & Partnerships Director, APAC, Essence
– Jonathan Mackenzie, Managing Director, Publicis Media Precision

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