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In this episode of TraderTalk TV, Alex Powell, Co-Founder and CEO of Pixels, joins ExchangeWire's Lindsay Rowntree to discuss vertical video and the "TikTok-ification" of the open web.

Powell details:

  • The evolution of video advertising and short-form video content
  • Video engagement on the open web versus walled gardens
  • Benefits of vertical video content for marketers and publishers