Pixels' Alex Powell on the TikTok-ification of the Open Web
←Back to Indexby Mathew Broughton on 14th Aug 2024 in TRADERTALK
In this episode of TraderTalk TV, Alex Powell, Co-Founder and CEO of Pixels, joins ExchangeWire's Lindsay Rowntree to discuss vertical video and the "TikTok-ification" of the open web.
Powell details:
- The evolution of video advertising and short-form video content
- Video engagement on the open web versus walled gardens
- Benefits of vertical video content for marketers and publishers
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