TRADERTALK TV

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  • Rubicon Project CTO Tom Kershaw Discusses Identity Management

    In this episode of TraderTalk TV, Ciaran O’Kane, founder and CEO, ExchnageWire speaks with Tom Kershaw, CTO, Rubicon Project about the road to achieving a universal identifier in the digital advertising ecosystem.

    Kershaw discusses:

    – How identity is currently managed in the digital advertising ecosystem – How app developers and publishers can compete on a level playing field with the rest of the ecosystem – The reasons why the industry must move to a server-side solution – How the industry can achieve working towards a [...]

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  • Road to ATS London: Ebiquity's Tim Hussain Talks Transparency

    In a series of videos charting the road to ExchangeWire’s flagship event, ATS London, ExchangeWire CEO Ciaran O’Kane catches up with some of the speakers, who will be on stage on 11 September to debate hard-hitting industry topics.

    Tim Hussain, head of digital, Ebiquity, will be taking part in the first panel session of the day: ‘Making Transparency Work for the Whole Ad Ecosystem’. Here, Hussain chats with O’Kane about his perspective on transparency and the challenges he thinks the industry still [...]

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  • The Road to ATS London: Wayne Blodwell on the Great Service Layer Debate

    In a series of videos charting the road to ExchangeWire’s flagship event, ATS London, ExchangeWire CEO Ciaran O’Kane catches up with some of the speakers, who will be on stage on 11 September to debate hard-hitting industry topics.

    Wayne Blodwell, founder and CEO, The Programmatic Advisory will be taking part in the panel session ‘The Great Service Layer Debate: Consultancies and Agencies’. Here, Blodwell chats with O’Kane about his point of view on the changing role of agencies and consultancies within the wider [...]

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  • Why the Fragmented Media World is Changing TV Buying

    At ExchangeWire Live in New York, a panel of experts came together to discuss how the world of TV buying is changing, as a result of increased media fragmentation. Following The Trade Desk chief client officer, Brian Stempeck's keynote speech on the state of the TV market in the US, he was joined on stage by Adam Heimlich, SVP programmatic, managing director of HX, Horizon Media; Erica Schmidt, managing director, North America, Cadreon; and Josh Martin, EVP, [...]

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  • Verve's Ian James Discusses the Benefits of SDK Location Data

    In this episode of TraderTalk TV, ExchangeWire’s senior data analyst, Hugh Williams discusses the benefits of location data derived from software development kits (SDKs) with Ian James, GM international, Verve. This discussion comes off the back of a recent report published by ExchangeWire Research, in association with Verve, investigating why third-party SDKs are disrupting the mobile location data market.

    In this episode, James discusses:

    – How SDKs fit into the location marketing landscape

    – How SDK location data differs from data available [...]

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  • PubMatic President Kirk McDonald Talks Supply-Side Evolution

    In a special edition of TraderTalk TV coming from the Clear Channel Playground in Cannes, ExchangeWire CEO Ciaran O’Kane speaks with Kirk McDonald, president, PubMatic about the changing supply side.

    McDonald discusses:

    – How publishers regain control of yield, inventory management, and ad decisioning

    – How the supply side is tackling transparency and the ad tech tax

    – PubMatic’s history and future with header bidding technology

    – How header bidding technology has benefited publishers and their ability to optimise yield

    – Why server-side header technology has [...]

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  • Triton Digital's Benjamin Masse Explains Mechanics of the Programmatic Audio Ecosystem

    In this episode of TraderTalk TV, ExchangeWire’s CEO Ciaran O’Kane speaks with Benjamin Masse, managing director, market development and strategy, Triton Digital, about the programmatic audio ecosystem, how the channel is measured, the evolution of programmatic audio, and the launch of Triton’s new audio SSP, Yield-Op.

    In this episode you will find out:

    – How the MRC defines audio measurement and how Triton Digital’s Webcast Metrics are used as the audio measurement tool of currency in the US – The different players that [...]

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  • SpotX CRO Sean Buckley Talks Programmatic Video & Connected TV

    In another special episode of TraderTalk TV coming direct from Cannes, ExchangeWire CEO Ciaran O’Kane discusses the changing landscape of programmatic video and connected TV with Sean Buckley, CRO, SpotX.

    Buckley discusses:

    – Header bidding in video versus display

    – The necessity of header bidding in the display ecosystem, despite the supply constraint

    – How SpotX is developing its ad server to manage holistic yield management as an evolution to the hack of header bidding

    – The growth of programmatic TV and the future trend [...]

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  • Adform CRO Jay Stevens Discusses Key Buy-Side Trends

    In this special edition of TraderTalk TV coming from Cannes, ExchangeWire CEO Ciaran O’Kane speaks with Jay Stevens, CRO, Adform about the key buy-side trends he is seeing, drawing also upon his former sell-side experience.

    In this episode you will hear about:

    – The growth of brands wanting more direct relationships with ad tech partners and the changing role of the agency in this dynamic

    – How Adform has built privacy and security into its core products and how this works with the impending [...]

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  • IPONWEB's Martin Hill Discusses the Future of Publishers

    In a special edition of TraderTalk TV, coming from the Cannes Lions festival, Martin Hill, director of solutions engineering, IPONWEB, talks about the challenges facing publishers and how the future is evolving for them.

    Hill discusses:

     – The key challenges facing publishers today

     – How auction dynamics are impacting publishers

     – The evolving role of the ad server and the SSP and how they will impact publishers’ future

     – The support publishers need from the industry

     – The dynamics of premium [...]

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