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Microsoft Advertising's Joseph Merhej on the Importance of Privacy-First Marketing
Ciarán O'Kane is joined at the whiteboard by Joseph Merhej, senior solutions architect at Microsoft Advertising for a fascinating look [...]
Lumen's CEO, Mike Follett, on Attention as a Service for Advertising Outcomes
In this episode of TraderTalk TV, Lumen's CEO Michael Follett, talks through the Lumen eye tracking attention model, from Prebid, [...]
Digiseg's Søren H. Dinesen on the Issues Currently Facing Publishers
Søren H. Dinesen, CEO and co-founder of Digiseg, joins John Still for this episode of TraderTalk TV. At the whiteboard, [...]
Greenbids' Jean-Baptiste Pettit on Sustainability in Advertising
In this latest episode of TraderTalk TV, Jean-Baptiste Pettit, CTO and co-founder of Greenbids, joins ExchangeWire COO Lindsay Rowntree at [...]
Publica's James Wilhite on the Impact of OpenRTB Updates on CTV
In this episode of TraderTalk TV, James Wilhite, VP of Product at Publica, joins Ciarán O'Kane at the whiteboard to [...]
Quantcast's Alexis Wrightson on Enhancing Measurement in CTV Buying
In this episode of TraderTalk TV, Alexis Wrightson, lead product specialist at Quantcast, joins Ciarán O'Kane to discuss how data [...]
Index Exchange's Lori Goode on the Evolution of CTV Programmatic Buying
In this episode of TraderTalk TV, Lori Goode, chief marketing officer at Index Exchange, joins Ciarán O'Kane to discuss the [...]
SmartFrame's Gregor Smith on Post-Privacy Ad Technology
Ciaran O'Kane is joined in front of the TraderTalk whiteboard by Gregor Smith, global advertising sales director, at SmartFrame Technologies. In [...]
TikTok's Samer Ragheb on Full Funnel Commerce and why #TikTokMadeMeBuyIt
In this latest TraderTalk TV, TikTok's head of product marketing, commerce, Europe Samer Ragheb joins Ciarán O'Kane to discuss full [...]
Criteo's Thomas Bernal on Commerce Media and Retail Media
In this latest TraderTalk TV, Thomas Bernal, solutions director at Criteo, joins Ciaran O'Kane to discuss two of ad tech's [...]
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