• The Disparity Between Desktop & Mobile DMPs

    In this edition of TraderTalk TV, Gavin Sitrrat, StrikeAd, COO, explains how the emergence of data management platform (DMPs) is adds to the complexity of using cookies to address audiences on mobile devices.

    Over the last 12-24 months DMPs have become a very important piece of technology. Although, there is a misconception that DMPs are a catch-all solution for the capture and management of data to execute ad campaigns across all channels, but the reality is a lot different.

    In [...]

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  • ‪TraderTalkTV: Managing Walled Gardens In Programmatic‬

    Wayne Blodwell, iProspect, head of programmatic, talks to Ciaran O’Kane, ExchangeWire, CEO, on the rise of walled gardens, and the potential threat they pose to the agency landscape.

    The digital advertising landscape has seen the rise of ‘walled gardens’ rich with first-party data, but still fundamentally closed advertising eco-systems.

    This trend is far from abating, with Facebook widely expected to launch a DSP, loaded with social data this quarter, adding to a host of data-driven bidders from retailers such as Amazon [...]

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  • #TraderTalkTV: Explains Programmatic TV Buying Execution

    ‘Programmatic TV’ is soon to become one of the buzz phrases of the ad tech industry, just as ‘cross-screen’, and ‘transparency’ are the de rigeur programmatic terms at present. But still, few people are actually aware of the intricacies of its execution, and potential. 

    In this episode of #TraderTalkTV Phil Duffield, SVP, international,, dispels some popular misnomers over both the term, and the possibilities the technology offers.

    Press play to see how he explains that programmatic TV buying is NOT A [...]

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  • #TraderTalkTV : Stefan Vos, Director, Data & Analytics EU, ValueClick on the Benefits of MultivariateTargeting

    In this week’s #TraderTalkTV, Stefan Vos, Director, Data & Analytics EU at ValueClick breaks down multivariate targeting, particularly around behavioural targeting. At the basic level, behavioural segments can be picked by hand for a campaign, the next step above that is to run the same campaign, but with a conversion rate tracked for each segment, however with this method behaviours will can be overlooked that the marketer hadn’t foreseen. Many large performance advertisers online opt for indexing, which is taking [...]

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  • #TraderTalkTV : Fabien Magalon, MD, La Place Media Breaks Down the Benefits of Publisher Partnership

    This week’s #TraderTalkTV takes us back to Paris with ATS Paris speaker Fabien Magalon, Managing Director at La Place Media, where he breaks down the concept behind La Place Media, an alliance between five media sales houses/publishers. Now celebrating its one-year anniversary, La Place Media encompasses 150 sites, 30 million users and 4.5 billion impressions. Fabien juxtaposes direct sales versus what La Place Media offers, which focuses more on selling audience. Built around driving value to publishers, from [...]

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  • #TraderTalkTV : eXelate's Alain Sanjaume on Connecting Online & Mobile Data for Multiscreen Targeting

    Straight from Paris, this week’s #TraderTalkTV sees Alain Sanjaume, Senior European Consultant at eXelate and speaker at next month’s ATS Paris, breaking down the use of third-party data across multiple screens, from the PC world to the mobile world. First, eXelate collects demographic & geo data, interest (content consumed), intent (to purchase) and branded data, from which they drop an anonymised cookie on the user. Multiscreen wants access to this type data beyond  the PC, however it’s tricky [...]

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  • #TraderTalkTV: Grapeshot CEO John Snyder Explains How Contextual Optimisation Boosts Performance & Lowers CPA

    In this week’s #TraderTalkTV, Grapeshot CEO John Snyder explains the importance of keywords in the display purchasing process, instead of chasing the same users or simply having a bank of whitelisted URLs that lack relevance. With a specificity that mimics search, using keywords in display you can see patterns emerge around which content boosts campaign KPIs.

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  • #TraderTalkTV: Laurent Gibb, VP of Media at myThings, Explains How Retargeting is Evolving

    In this week’s #TraderTalkTV, Laurent Gibb, VP of Media at myThings, a global personalised retargeting company breaks down how first-generation retargeting began and how second-generation retargeting is moving away from black box solution to being more a transparent process.

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  • #TraderTalkTV: Datacratic CEO James Prudhomme Explains How Clients Can Use & Adapt RTB Kit, an Open Source Bidder

    In this week’s #TraderTalkTV, James Prudhomme, CEO of Datacratic, gives us an overview of RTB Kit, an open source bidder. Here he goes through how you can build out a solution, as well as the companies and contributors involved in the project.

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  • #TraderTalkTV: Jonathan Beeston, Director, New Product Innovation, EMEA, Maps Out the Adobe Marketing Tech Stack

    In this week’s #TraderTalkTV, Adobe’s Director of New Product Innovation for EMEA, Jonathan Beeston, breaks down where Adobe sits in the space. Specifically, its journey migrating from its established heritage on the creative suite side to monetising and managing creatives, led by strategic acquisitions. From over 20 offerings that it felt were confusing the market, Adobe has streamlined down to five solutions for simplicity: Analytics, Experience Manager, Target, Social and Media Optimiser.

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