• Gilles Chetelat, & Thomas Bremond, FreeWheel Discuss Programmatic TV

    In this special edition of TraderTalk TV for dmexco 2016, Ciaran O’Kane, CEO, ExchangeWire speaks with Gilles Chetelat, COO & co-rounder, and Thomas Bremond, managing director Europe, FreeWheel, about the rise of programmatic TV.

    This episode will cover:

    – How programmatic TV is developing

    – The scalability of programmatic TV as it transforms a media channel from a broadcast to a narrowcast medium

    – The state of programmatic TV in the German market

    – Freewheel’s recent acquisition of

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  • Rubicon Project's Neal Richter Explains 'Header Bidding' - Part One of Two

    In the first of this two-part episode of TraderTalk TV, Neal Richter, CTO, Rubicon Project explains to Rebecca Muir, head of research and analysis, ExchangeWire about header bidding. Richter, a data scientist who entered the world of ad tech as it sits at the nexus of machine learning, highly automated systems and economics takes us back to basics, explaining in-depth how header bidding functions.

    This episode covers:

    – How header bidding works and why it was developed in the first place

    – The [...]

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  • Barry Adams, BidSwitch Discusses the Evolution of the Programmatic Ecosystem

    In this special vox pop edition of TraderTalk TV at dmexco 2016, Barry Adams, VP, commercial development, BidSwitch talks about their business developments within the programmatic ecosystem, their position on header bidding and some key takeouts from their recently launched research, in association with ExchangeWire Research, which looked at consolidation vs fragmentation in the market.

    In this episode Adams covers:

    – Where BidSwitch sit within the programmatic ecosystem

    – Some of BidSwitch’s latest developments

    – BidSwitch’s take on header bidding and how it is [...]

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  • Will Doherty, Index Exchange & Tim Sims, The Trade Desk Discuss Programmatic Guaranteed

    In this special edition of TraderTalk TV at dmexco 2016, Ciaran O’Kane, CEO, ExchangeWire speaks with Will Doherty, VP business development, Index Exchange and Tim Sims, VP inventory partnerships, The Trade Desk about programmatic guaranteed

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  • Alex Gardner, Index Exchange Talks About the Evolution of Programmatic Deals

    In this special vox pop edition of TraderTalk TV at dmexco 2016, ExchangeWire hear from Alex Gardner, SVP, partner development, Index Exchange about the varying types of programmatic deals that exist in the market and how they are evolving, from direct through to guaranteed deals.

    In this episode you will find out:

    – Whether there’s a fundamental lack of understanding around programmatic direct media buying (both on the buy side and the sell side)

    – The barriers that exist to more [...]

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  • Shane Shevlin, IPONWEB Discusses His Role & IPONWEB's Evolution

    In this special vox pop edition of TraderTalk TV for dmexco 2016, Shane Shevlin, general manager EMEA, IPONWEB discusses his new role; the evolution of IPONWEB and the evolution of the programmatic ecosystem, in which they operate.

    Shevlin talks about:

      – What his new role as GM for the EMEA region at IPONWEB entails

      – How IPONWEB have evolved in the solutions they build since he joined the company in 2012

      – How they work [...]

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  • James Prudhomme, Index Exchange Talks Transparency

    In this special, vox pop edition of TraderTalk TV at dmexco 2016, ExchangeWire hear from James Prudhomme, managing director EMEA, Index Exchange explains how the industry is dealing with the contentious topic of transparency.

    In this episode you will find out about:

    – Why the programmatic ecosystem has struggled with transparency

    – With anti fraud solutions becoming more prominent, how brands are becoming better at holding programmatic stakeholders to account

    – How, in the long term, greater transparency will benefit [...]

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  • Chen-Lin Lee, Atlas & Nick Reid, TubeMogul Discuss New Working Relationship

    In the special dmexco edition of TraderTalk TV, ExchangeWire hear from Chen-Lin Lee, head of data solutions and partnerships, Atlas at Facebook and Nick Reid, managing director UK, TubeMogul.

    With Atlas and TubeMogul having recently started working together, Reid and Lee explain how they will leverage this working relationship for TubeMogul and their clients; as well as how people-based measurement ties in with their overarching strategy and focus.

    In this episode you will find out:

    – How TubeMogul will leverage their new [...]

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  • Atlas EMEA Director Steve Webb & Infectious Media COO Andy Cocker Discuss People-Based Measurement

    In this special dmexco edition of TraderTalk TV, ExchangeWire hear from Steve Webb, EMEA director, Atlas at Facebook and Andy Cocker, co-founder and COO, Infectious Media.

    Webb and Cocker discuss how people-based measurement is changing the ability to effectively measure and target cross-device. Cocker describes how people-based measurement is shifting measurement capabilities for his clients, including examples from clients Shop Direct Group and MBNA Bank Of America.

    In this episode you will find out:

    – How Infectious Media, as a specialist programmatic [...]

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  • ATS Singapore 2016 Panel Debate: What the Tech and Media Landscape Will Look Like

    In this episode of TraderTalk, ExchangeWire look back on a panel debate that occurred at ATS Singapore 2016, discussing the convergence of the ad tech and martech and the changing face of the media landscape.

    Ciaran O’Kane, CEO, ExchangeWire moderates a discussion between Kevin Walsh, MD APAC, Carat; Zachary King, senior director, MediaMath; Ryan Pestano, GM Asia, IPONWEB; and Damien Cummings, global head of digital marketing, Standard Chartered Bank.

    Key discussion points include:

    – Ad tech versus martech identities – Bridging the gap between [...]

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