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#TraderTalkTV : Stefan Vos, Director, Data & Analytics EU, ValueClick on the Benefits of MultivariateTargeting
In this week's #TraderTalkTV, Stefan Vos, Director, Data & Analytics EU at ValueClick breaks down multivariate targeting, particularly around behavioural [...]
#TraderTalkTV : Fabien Magalon, MD, La Place Media Breaks Down the Benefits of Publisher Partnership
This week's #TraderTalkTV takes us back to Paris with ATS Paris speaker Fabien Magalon, Managing Director at La Place Media, [...]
#TraderTalkTV : eXelate's Alain Sanjaume on Connecting Online & Mobile Data for Multiscreen Targeting
Straight from Paris, this week's #TraderTalkTV sees Alain Sanjaume, Senior European Consultant at eXelate and speaker at next month's ATS [...]
#TraderTalkTV: Grapeshot CEO John Snyder Explains How Contextual Optimisation Boosts Performance & Lowers CPA
In this week's #TraderTalkTV, Grapeshot CEO John Snyder explains the importance of keywords in the display purchasing process, instead of [...]
#TraderTalkTV: Laurent Gibb, VP of Media at myThings, Explains How Retargeting is Evolving
In this week's #TraderTalkTV, Laurent Gibb, VP of Media at myThings, a global personalised retargeting company breaks down how first-generation [...]
#TraderTalkTV: Datacratic CEO James Prudhomme Explains How Clients Can Use & Adapt RTB Kit, an Open Source Bidder
In this week's #TraderTalkTV, James Prudhomme, CEO of Datacratic, gives us an overview of RTB Kit, an open source bidder. [...]
#TraderTalkTV: Jonathan Beeston, Director, New Product Innovation, EMEA, Maps Out the Adobe Marketing Tech Stack
In this week's #TraderTalkTV, Adobe's Director of New Product Innovation for EMEA, Jonathan Beeston, breaks down where Adobe sits in the [...]
#TraderTalkTV: AudienceScience's Mark Connolly Explains the SaaS Model Versus the Traditional Media Buying Model
In this week's #TraderTalkTV, Mark Connolly, MD Europe & APAC for AudienceScience, explains the SaaS (Software as a Service) model [...]
Dr Neal Richter, Chief Scientist, The Rubicon Project, Explains Deal ID & the Open RTB Initiative
Dr Neal Richter, Chief Scientist at The Rubicon Project, breaks down the concept of Deal ID (a unique string token, [...]
#TraderTalkTV: Visual IQ's Adit Abhyankar Explains How Attribution is Moving From Analytics to Operations
In this week's #TraderTalkTV, Visual IQ's Adit Abhyankar explains how the conversation around attribution is moving from analytics to operations. [...]
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