by John Still on 23rd Oct 2025 in Video Interviews

In this MadTech special episode, ExchangeWire COO Lindsay Rowntree is joined by Curt Larson, Chief Innovation Officer at Equativ, to talk about how AI is changing the way people search, click, and advertise.

Following a survey by Equativ on the effects of AI from a consumer perspective, they discuss how the surge in LLMs has influenced consumer needs and behaviour, what this means for advertisers and publishers, and the opportunities it presents for the ad tech industry.

See the infographic here.

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