"Sports is Perfect for Programmatic": A Coffee with Dave Ajumobi, Two Circles
←Back to Video Interviewsby on 20th Aug 2025 in Video Interviews
In this episode of A Coffee With, Two Circles' Dave Ajumobi joins John Still over a brew to discuss the evolution of programmatic in sports.
Ajumobi outlines
- The convergence of sports and programmatic technology
- Growth of omnichannel for brands and rights holders
- How to effectively communicate with engaged sports audiences
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