by Dana Lee on 3rd Aug 2026 in VoxPops

Kavita Cariapa, head of commerce media, EMEA at dentsu, shares her excitement about joining the ExchangeWire Wires Awards judging panel and what, in her view, constitutes an award-winning entry.

She highlights the three facets of award-winning integrated campaigns: how they influence consumer behaviour, prove impact through measurement, and assess audience interaction. Measurement decisioning systems are vital to understanding how campaigns are brought to life through media, behaviour, and culture.

It's the final week for The Wires standard entries! Submit your entries by this Friday (7th August) and give your standout campaigns the recognition they deserve.

Commerce MediaCultureMeasurementThe Wires