In this exclusive VoxPop as part of the ExchangeWire RetailMediaHub, in association with PubMatic, Brian Burchfield, SVP of sales at WNS Global Services, introduces retail media and discusses its importance for retailers in discussion with Lindsay Rowntree.

During this session, Burchfield and Rowntree discuss:

- How retail media is being defined;
- how retail media differs from traditional forms of commerce marketing;
- how marketers are embracing the channel and where the growth in retail media lies.