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"Partnering with PubMatic and Semasio has produced another strong campaign result and enabled us to hit our primary objectives on this brief. In the future, we hope to test more audience-driven campaigns with PubMatic. This testing approach has equipped us with the evidence and confidence to migrate more data targeting to be applied by PubMatic's SSP rather than DSP partners."
— Kevin Donker, Product Lead Programmatic, OMD Netherlands

Company description

PubMatic is the leading AI-powered ad tech company delivering digital advertising performance.
 
Through an intelligent, unified platform that connects buyers, publishers, data partners, and commerce media, PubMatic delivers smarter advertising and stronger performance.
Independent since its founding in 2006, PubMatic remains a trusted engine for transparency, innovation, and measurable results across digital advertising worldwide.
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