Latest Stories

• Venatus Delivers 5x Higher Video Ad Attention by Activating Audiences "In the Zone"- Lumen Research Finds

  27 minutes ago News

  

  Venatus Media, in partnership with Lumen Research, have announced new analysis of digital media results across video ad campaigns, showing the company delivers up to five times higher attention by activating audiences it finds "In the Zone". The findings reveal the value [...]

• Digest: Publicis Advises Clients to Avoid The Trade Desk; Meta Misses Illegal Financial Ads; Alibaba Forms New AI Business Group

  34 minutes ago News

  

  In today’s Digest, we discuss Publicis advising clients to avoid The Trade Desk, Meta missing 1,000 illegal financial ads in Britain, and Alibaba forming a new AI business group.

• The Five-Minute Internet (Estimated Reading Time: Five Minutes)

  1 day ago News

  

  This week, Shirley’s column looks at the digital world’s obsession with speed, and how time became the internet's most aggressively optimised metric...

• Digest: Whistleblowers Say Meta & TikTok Amplify Harmful Content for Engagement; Amazon Rolls Out 1-Hour Delivery; UK Gov Launches Local Media Support Initiative

  1 day ago News

  

  In today’s Digest we cover whistleblowers saying Meta and TikTok amplify harmful content in order to keep users’ attention, Amazon rolling out one-hour delivery in US cities, and the UK government launching a local media support initiative.

• Shifts in Streaming: Competition, Collaboration, and Consolidation  

  2 days ago News

  

  We examine the latest shifts in the streaming landscape. How are major players working together to compete?  The TV landscape is going through constant evolution. Once limited to linear, it’s now a heavily fragmented ecosystem, dominated by streaming and major players [...]

• "Demand Doesn’t Disappear. It Relocates": Jessica Saunders, Eyeota

  2 days ago News

  

  Jessica Saunders, VP global partner success and operations, joins us to discuss DOOH, CTV, and the continuity challenge for marketing in the AI era..

• Digest: OpenAI Tests Ads Manager and Prepares Agentic Storefronts Feature; Meta Plans Layoffs while Publishers Back its Expulsion from IAB Sweden

  2 days ago News

  

  Today’s digest covers OpenAI testing an Ads Manager and preparing its Agentic Storefronts feature, Meta being expelled from IAB Sweden while it plans major staff layoffs, and TikTok investors facing a huge bill from the Trump Administration.  OpenAI tests Ads Manager [...]

• Digest: Could Ads be Coming to Gemini? Publicis Acquires AdgeAI; Social Media Addiction Jury Trial Concludes

  3 days ago News

  

  On today's digest we look at the latest surrounding ads on Gemini, an acquisition by Publicis, and the closing arguments in the first ever social media addiction jury trial. How soon could ads be coming to Gemini?  Google’s SVP of knowledge [...]

• ExchangeWire's Ad Tech Quiz: Telegraph Acquisition, ChatGPT Ads, and Social Media Bans

  6 days ago Podcast

  

  In this quiz edition of The MadTech Podcast, ExchangeWire's John Still and Lindsay Rowntree take a guess at figures in publishing M&A, ChatGPT ads, and the UK's social media ban trial.

• The Wires 2026: What Are Our Judges Looking For?

  6 days ago News

  

  Our series of insights from this year’s Wires judges continues, with another dive into what the judges feel really defines award-winning work…