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Digest: WPP Courts Advertisers with Self-Serve Platform Launch; Comcast Linear TV Goes Programmatic; The Observer Signs AI Deal
In today’s Digest, we look at WPP launching a self-serve version of its ad platform, Comcast bringing biddable and programmatic to its linear TV offering, and The Observer signing a deal to appear on AI news platform Particle. WPP courts advertisers [...]
SevenSix Agency's Charlotte Stavrou on Social Media Advertising, Meta's Chatbot Safeguarding, and Skippable Ads on Reels
In this episode of the MadTech Podcast, ExchangeWire editor Aimee Newell Tarín is joined by head of content John Still and Charlotte Stavrou, founder & CEO of SevenSix Agency. They look into global ad spend figures from WARC, Meta implementing safeguards [...]
The Stack: OpenAI Challenges Google while Meta Makes Moves
This week, we look at OpenAI challenging Google with the launch of its ChatGPT Atlas browser, as well as recapping Meta’s recent moves in the advertising space...
Risk, Reward, and Resilience: A Look Behind the Industry Curtain at AdTech Connect
At AdTech Connect’s latest event, the goal was to lift the lid on the journeys of ad tech companies...
When Screens Converge: What is the Future of CTV and OOH?
Johnny O'Neill of VideoElephant gathers his thoughts on what the DPAA's Video Everywhere Summit revealed about the CTV and OOH landscapes...
What the Ad Tech Industry Makes of the AdCP Agentic AI Standard
We look at ad tech’s first open standard for agentic AI. How does it work, and what should advertisers be doing now?
Digest: OpenAI Launches ChatGPT Atlas Browser; Omnicom Revenue Rises on Ad Strength; Netflix Expands into Interactive Experiences
In today’s Digest, we cover OpenAI launching the ChatGPT Atlas browser, Omnicom’s revenue rising on ad strength, and Netflix expanding into interactive experiences as its shares fall on a Brazil tax hit.
Can You Vibe Target in the Outcomes Era?
In this op-ed, Luc Benyon takes a look at agentic age, and the barter deal we cut when we trade in vibes... It seems the era of agentic advertising has officially begun. With the launch of Ad Context Protocol, AI-powered ad [...]
Digest: Google Abandons Privacy Sandbox; Warner Bros. Discovery Puts Itself Up for Sale; Apple Strikes $700M Deal for F1 Rights
In today’s Digest, we discuss Google abandoning its cookieless Chrome effort, Warner Bros. Discovery putting itself up for sale, and Apple striking a USD$700m deal for F1 rights.
Digest: Meta Tests Skippable Ads on Instagram Reels; AI and Social Media Disrupt Wikipedia Traffic; Meta Tightens AI Chatbot Controls for Kids
In today’s Digest, we discuss Meta testing skippable ads on Instagram Reels, AI and social media disrupting Wikipedia traffic, and Meta tightening AI chatbot controls for kids.
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Digest: WPP Courts Advertisers with Self-Serve Platform Launch; Comcast Linear TV Goes Programmatic; The Observer Signs AI Deal -
The Stack: OpenAI Challenges Google while Meta Makes Moves -
Risk, Reward, and Resilience: A Look Behind the Industry Curtain at AdTech Connect -
When Screens Converge: What is the Future of CTV and OOH? -
What the Ad Tech Industry Makes of the AdCP Agentic AI Standard
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