Latest Stories

• Agentic AI: Is it Ready to Run the Show?

  17 hours ago News

  

  Agentic AI is the new buzzword. The ad industry is embracing the technology, which goes a step further than generative AI, able to autonomously handle complex decision-making. But is it actually ready to run the show? The year of agentic [...]

• ExchangeWire on Google’s EU Fine and PubMatic Lawsuit plus ATS London 2025 Highlights

  19 hours ago Podcast

  

  In this team episode of the MadTech Podcast, head of marketing Grainne Reid is joined by COO Lindsay Rowntree, head of content John Still, and research lead Mat Broughton.  They discuss the latest news surrounding Google, including its €2.95bn (£2.55bn) fine [...]

• The Stack: Battles in Big Tech

  20 hours ago News

  

  This week’s stories spotlight a week of fierce competition from regulators, challenging Big Tech on safety, to media giants battling  AI companies in  court. In today’s MadTech Daily, we cover Netflix and Amazon teaming up to boost CTV ads, UK [...]

• Digest: Minute Media Buys VideoVerse; Europe Mulls Under-16 Social Media Ban as Meta Faces Claims of Burying Child Safety Research; Meta & TikTok Win Challenge to EU Tech Fees

  2 days ago News

  

  In today’s Digest, we discuss Minute Media buying VideoVerse, Europe mulling an under-16 social media ban as Meta faces claims of burying child safety research, and Meta and TikTok winning a challenge to EU tech fees.

• Brand Safety: When Ad Dollars Fear Headlines, Not Harm

  3 days ago News

  

  In this column for ExchangeWire, Shirley Marschall grapples with the brand safety quandary, and how AI technology could be leading the industry down the path of weaponised addiction. We need to talk about brand safety. No, we actually need to rethink [...]

• Digest: PubMatic Sues Google over Monopoly; Magnite Acquires streamr.ai; YouTube Breaks Live-Stream Record with NFL Game 

  3 days ago News

  

  In today’s Digest, we cover PubMatic suing Google over its advertising monopoly, Magnite acquiring streamr.ai, and YouTube breaking its live-stream record with an NFL game. 

• Digest: Google Hit With €2.95bn EU Fine; AI Under Fire; Roblox Adds TikTok Style Video Feed and Tightens Age Checks

  4 days ago News

  

  In today’s Digest, we discuss Google being hit with €2.95bn EU fine, Anthropic’s class action payout, and Midjourney’s DC image lawsuit. We also discuss Roblox adding a video feed, AI tools, and tightening age checks.

• The Wires 2025: Shortlists Revealed

  4 days ago News

  

  Who has made the shortlist for The Wires’ Ad Tech Personality of the Year and Ad Tech Rising Star awards this year? We reveal all below…  Autumn is finally upon us, and the change of season signals the coming of the [...]

• Kathryn Bean of Miroma Founders Network on How Advertisers can use TV Fragmentation to their Advantage

  5 days ago Podcast

  

  In this MadTech Podcast special episode, ExchangeWire editor Aimee Newell Tarín is joined by Kathryn Bean, media planning lead at Miroma Founders Network, to discuss TV fragmentation. Bean expands on:  The current fragmentation of the TV landscape  The biggest challenges advertisers are facing [...]

• Digest: Arc Browser Maker to Be Acquired; Apple Prepares Siri Search Tool while OpenAI Plans AI Hiring Platform; Smartphones Push Streaming Past Linear TV in Germany

  5 days ago News

  

  In today’s Digest, we discuss the Arc browser maker being acquired, Apple preparing a Siri search tool, OpenAI launching an AI hiring platform, and smartphones pushing streaming past linear TV in Germany.