Latest Stories

• ExchangeWire Media Pulse Snapshot (H1 2025) - Publisher Monetisation

  23 hours ago News

  

  In this Media Pulse H1 2025 snapshot, we look at the major issues and trends in publisher monetisation over the first half of this year...

• Digest: YouTube Drops Barb Subscription while Ad Revenue Nears $10bn; UK Puts Tech Giants’ Age Checks to the Test

  23 hours ago News

  

  In today’s digest, we cover YouTube’s ad revenue nearing $10bn while it decides to drop its Barb subscription, the UK putting tech giants’ age checks to the test, and Southeast Asia becoming TikTok’s largest ad audience.

• Axeptio renforce sa présence européenne avecl’acquisition de CookieCode aux Pays-Bas

  4 days ago News

  

  Axeptio, acteur international de référence dans la gestion du consentement, annonce l’acquisition de CookieCode, solution néerlandaise reconnue pour son réseau d’agences partenaires en Europe du Nord. Cette opération stratégique marque une nouvelle étape dans la croissance internationale d’Axeptio, après l’ouverture [...]

• DAIVID Brings Creative Intelligence To Retail Media Networks With AI-Powered Tool

  4 days ago News

  

  Retail media networks (RMNs) and brands can now measure and optimise the creative effectiveness of their retail media ads in real time using an AI-powered tool launched by creative data provider DAIVID. DAIVID has updated its Creative Data Feed API to enable [...]

• AI Special with eight&four’s Kate Ross: Netflix’s First Use of AI, Meta Against the EU’s AI Code of Practice, and UK AI Audit Standards 

  4 days ago Podcast

  

  In this episode of the MadTech Podcast, ExchangeWire editor Aimee Newell Tarín is joined by CEO Rachel Smith and Kate Ross, co-founder and CEO of agency eight&four, for an AI special looking at the latest headlines surrounding the technology. They [...]

• The Stack: Major Headlines in Ad tech & Digital Media

  4 days ago News

  

  This week, AI advancements and shifting metrics highlight a rapidly evolving digital landscape. In today’s MadTech Daily, we cover the UK targeting Apple and Google’s mobile dominance, ITV reporting a 30% profit fall in the first half of 2025, and [...]

• Business Travel Begins in the Office. New Research Reveals the Powerful Role Office Media Plays to Influence Business Travel Decisions

  5 days ago News

  

  Today (24 July, 2025) VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, in partnership with ECN, a world leading digital out of home office media publisher, has released a new report ‘Office to Onboard: How Programmatic DOOH reaches [...]

• ArcSpan Raises $5.2M to Accelerate Publisher Audience Data Monetisation with AI, Identity and Quality Curation Tools

  5 days ago News

  

  ArcSpan, the leading publisher-first audience monetisation platform, today announced it has raised USD$5.2m (£3.4m) in a Seed Extension round. The capital will support ArcSpan's mission to help digital publishers maximise revenue by transforming first-party data into high-performance, advertiser-ready audience and curation solutions. The funding round, [...]

• Pentaleap and Teads Partner to Break New Ground in Programmatic Retail Media

  5 days ago News

  

  Pentaleap Inc., a leader in retail media technology, and Teads (NASDAQ: TEAD), the omnichannel outcomes platform for the open internet, today announced a new-to-market partnership delivering a real-time bidding (RTB) integration for retailers' onsite Sponsored Product Ads (SPAs). This industry-first [...]

• DoubleVerify’s 9th Global Insights Report Reveals Shifting Media Quality and Performance Trends

  5 days ago News

  

  DoubleVerify, the leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, today released its 2025 Global Insights: EMEA Report, spotlighting key advertising trends and media quality benchmarks. The report draws on over one trillion impressions [...]