Latest Stories

• The Future of the Open Web With Aly Nurmohamed and Christer Ljones

  4 hours ago Podcast

  

  Nodals' Aly Nurmohamed and Schibsted's Christer Ljones join Lindsay Rowntree before ATS London to discuss how AI is reshaping the open web.

• The Stack: The Ad Duopoly? 

  8 hours ago News

  

  This week, AI continued to reshape consumer behaviour, advertising and commerce, while the ad industry looked for new ways to capture growth beyond traditional models. In today’s MadTech Daily we discuss Google ad tech remedies decision unsealed

• Digest: Programmatic DOOH Reaches $1.34bn Globally; Shein Stock Hits New Low Since IPO

  1 day ago News

  

  In today’s Digest, we cover the global programmatic DOOH market reaching USD$1.34bn (£1bn), Shein shares sinking to a post-IPO low after an underperform rating, and Ozone launching Arc to enter performance marketing.

• The Ad Tech Toll Road

  2 days ago News

  

  Shirley Marschall took a road trip around Europe, and the experience got her thinking about ad tech tolls...

• Digest: AI Strengthens Big Tech’s Hold on Ad Growth; China Pulls Ahead of US in Consumer AI Adoption

  2 days ago News

  

  In today’s MadTech Daily, we discuss AI strengthening Big Tech’s hold on ad growth, China pulling ahead of the US in consumer AI adoption, and Amazon hitting the USD$1bn (£750m) sales milestone in India. 

• Ad Tech Personality of the Year and Ad Tech Rising Star 2026: Shortlists Revealed

  3 days ago News

  

  Who has made the shortlist for The Wires’ Ad Tech Personality of the Year and Ad Tech Rising Star awards this year? We reveal all… 

• What Publishers Can’t See Can Cost Them: Exposing the Hidden Economics of Ad Safety

  3 days ago News

  

  In her latest column, mobile expert Peggy Anne Salz looks at the importance of providing a safe ads in an in-app environment, and how the danger is sometimes carefully hidden...

• Digest: Omnicom Eyes New Pricing Model; Anthropic Forecasts Second Straight Quarter of Profit 

  3 days ago News

  

  In today’s Digest, we discuss Omnicom turning to outcome-based pricing amid workforce cuts, Anthropic forecasting its second straight quarter of profit, and Alipay unveiling a wallet agent for AI payments.

• Digest: Amazon Ads Expands Into ChatGPT; Sony Proactively Shared WPP Rebate Probe

  4 days ago News

  

  In today’s Digest, we look at Amazon Ads bringing advertisers to ChatGPT, new filings revealing Sony’s early sharing of the WPP rebate probe, and Omnicom planning 15,000 job cuts as ad integration stumbles.

• Never Knowingly Undiscovered: John Lewis and the Rise of Share of Model

  4 days ago News

  

  Andrew Blakeley, strategy director at The Ninety-Niners, takes a look at how share of model is increasingly important to brands in the AI era...