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"Out-of-Home Complements Everything Else": A Coffee with Hannah Thompson, IPG Mediabrands

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by John Still on 13th Aug 2025 in Video Interviews

Hannah Thompson, Managing Partner for Addressable Solutions, IPG Mediabrands UK&I, joins ExchangeWire's John Still over a brew to discuss programmatic out-of-home and addressability.

Over coffee, Thompson details:

  • The current state of programmatic digital out-of-home

  • Measurement in OOH

  • Challenges across programmatic and OOH