Event Video
The AdTech-ification of the Creator Economy
The creator economy is estimated to be worth $250 billion, projected to exceed $500 billion by 2027.
However, it has significant issues related to measurement, scalability, compensation, transparency, and brand safety. Ad tech can help by bringing infrastructure, automation, and accountability to this highly fragmented space
In this ATS London session, our expert panel discusses how will this help brands and marketers, and what ad tech tools specifically will help them to do this?
Speakers
- Alex Powell, CEO, Pixels
- John Still, Head of Content, ExchangeWire
- Abigail Morrish-York, Managing Director, Miroma Founders Network
- Joe Lamb, Head of Arcade Creative (Sidemen), Arcade