Pixalate’s August 2025 United Kingdom (UK) Publisher Rankings for Websites, Mobile & CTV Apps
by on 30th Sep 2025 in News
Pixalate, the leading global platform for ad fraud protection, privacy, and compliance analytics, has released the August 2025 Publisher Trust Index (PTI) for the United Kingdom (UK). This Index evaluates websites and mobile apps across the Apple App Store, Google Play Store, and Connected TV (CTV) apps on Amazon Fire TV.
The Publisher Trust Index provides a comprehensive method for assessing quality and offers monthly rankings of the world's websites and apps, bringing unprecedented transparency to the open programmatic advertising ecosystem.
In addition to the report for the UK, Pixalate has also released Publisher Trust Indexes for Brazil, the United States (US), Germany, Spain, the Netherlands, Canada, and Japan.
UK Mobile PTI Rankings (August 2025)
Apple App Store
Google Play Store
Download the full rankings here.
Pixalate’s data science team analysed 33B+ global open programmatic impressions across 17 million+ websites, Google Play Store and Apple App Store mobile apps, and connected TV (CTV) apps across Roku, Amazon Fire TV, Samsung Smart TV, and Apple TV app stores in August 2025 to compile the global Publisher Trust Indexes.
Pixalate uses its proprietary algorithms to measure quality metrics, including invalid traffic (IVT or ad fraud), Made For Advertising (MFA) risk, brand safety, ad density, viewability, reach, and more. The Publisher Trust Indexes spans rankings for 235+ countries across all four global regions: North America, EMEA, APAC, and LATAM, and provides breakdowns by 20+ different IAB taxonomy website categories. Pixalate’s methodology can be found at Publisher Trust Index: Methodology
Download the Publisher Trust Index Reports
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