Event Video
Real-Time Data & the Evolution Of The Marketer Data Tech Stack
This ATS London panel looks at what marketers and agencies can do to get best control of their data infrastructure.
From the significant costs and inefficiencies of some legacy technology infrastructures to privacy restrictions, it’s clear that brands need new tools at their disposal to activate this precious data in real-time. Who is helping to solve this problem, and what do the technology solutions look like?
Speakers
- Rob McLaughlin, Founder & CEO, Audiences
- Lindsay Rowntree, COO, ExchangeWire
- Martin Beauchamp, Chief Solutions Officer, IPG Mediabrands UK&I
- David Fisher, Industry Principal Media, Entertainment & Advertising EMEA, Snowflake
- Kristina Kaganer, Consultant, Independent
- Susie McAvoy, Managing Director, Miroma Locations (MX)