Taboola: Strictly Remains UK’s Favourite TV Show Despite Celebrity Traitors’ Popularity
by on 12th Nov 2025 in News
The debut season of Celebrity Traitors may have caught the nation’s imagination, but old favourite Strictly Come Dancing remains the UK’s most read-about reality TV programme, according to data from Taboola.
Over the past three months, articles about Strictly Come Dancing (BBC One), now in its 23rd season, have generated over 55 million page views – significantly higher than the 10 million page views earned by the Celebrity Traitors (also BBC One).
Both Strictly Come Dancing and Celebrity Traitors also helped to boost media attention for their celebrity contestants. Taboola data shows:
- Strictly participants Stefan Dennis and Ellie Goldstein both achieved 1.5 million page views over the past three months. Goldstein, a model and actress, is the competition’s first contestant with Down’s syndrome.
- Articles featuring the Traitor’s winner and TV personality Alan Carr drew 1.4 million readers over the past three months, a 1,855% increase from the previous 45 days.
Celebrity Traitors ended with a dramatic finale on Thursday evening, while Strictly will continue to run until mid-December.
David Struzzi, communications lead at Taboola, said: "The first series of Celebrity Traitors has stirred up huge reader engagement, while Strictly retains its place as the nation’s favourite Autumn show. Between them, the two programmes accounted for 57% of article views for the UK’s trending TV programmes over the past three months.
"Publishers are capitalising on this popularity by producing a range of content around both shows, tapping into unique angles and offering exclusive interviews with some of the famous contestants. As the Celebrity Traitors comes to an end and Strictly nears its own finale, we expect that outlets will continue to draw readers with interesting follow-up stories on the competitions."
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