Teads, the omnichannel outcomes platform, today (8th April, 2026) announced the expansion of its partnership with NewsGuard, the global leader in information reliability, to further enhance inventory quality and brand safety across supported markets within its global advertising marketplace. 

Through this expanded partnership, Teads will apply NewsGuard’s human-vetted reliability ratings across its supply to help ensure advertisers confidently support high-quality journalism while avoiding low-quality or unreliable information environments.

As a premium media platform committed to a curated ecosystem, Teads has long prioritised the quality of the publishers it represents. By expanding its use of NewsGuard’s data across its supply, Teads provides its brand and agency partners with an additional layer of protection — moving beyond traditional, automated keyword blocking toward a more nuanced, data-driven approach to brand safety and inventory quality.

NewsGuard’s ratings are conducted by a team of trained analysts who review news and information sites across supported English, French, German, and Italian-language markets — including the US, UK, Canada, Australia, New Zealand, France, Germany, Austria, and Italy — based on nine apolitical, journalistic criteria such as whether a site repeatedly publishes false content, regularly corrects errors, and maintains transparency about its ownership and financing. This human-led methodology enables Teads to consistently evaluate news and information environments where ads may appear and prioritise credible, transparent sources. It adds an additional layer of insight to Teads’ broader quality controls designed to reduce exposure to low-value or "Made-for-Advertising" (MFA) environments and sources that lack accountability.

"As the information landscape becomes more complex, advertisers need greater confidence in where their messages appear," said Stephanie Himoff, chief commercial supply officer at Teads. "Strengthening our collaboration with NewsGuard helps us scale smarter decisioning across our global supply, rewarding credible publishers and creating more meaningful outcomes for brands on the open internet."

"We’re excited to expand our partnership with Teads and extend NewsGuard’s human-reviewed reliability ratings across their full global supply," said Eric Martin, EVP of sales and partnerships at NewsGuard. "By applying independent, apolitical analysis to news and information sites where ads may appear, Teads is giving advertisers greater confidence that their campaigns are aligned with credible, transparent publishers. At a time when automated content and low-quality inventory are proliferating, this kind of human-verified, reliability-first approach is critical to rewarding quality and protecting the integrity of the digital advertising ecosystem."

This expanded partnership underscores Teads’ ongoing mission to provide a premium and effective environment for both publishers and advertisers by maintaining the highest standards of inventory quality and brand safety.

Teads

Teads Holding Co. (“Teads”) (Nasdaq: TEAD) is the omnichannel outcomes platform for the Open Internet, driving full-funnel results for marketers across premium media. With a focus on meaningful business outcomes for branding and performance objec...

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