GoWit, a leading omnichannel commerce and retail media provider, today (14th April, 2026) announced a strategic partnership with Numatec, a global reseller of martech and ad tech solutions, to accelerate retail media adoption across Spain and Italy, two of Europe’s fastest-growing digital advertising hubs.

The partnership builds on Numatec’s strong local networks to enable local and regional retailers to participate in and benefit from the rapidly growing retail media ecosystem. By expanding the reach of GoWit’s AI-powered ad platform, the collaboration empowers retailers and marketplaces to monetise their first-party data, creating high-margin revenue streams while giving brands and agencies more effective ways to engage shoppers.

“Collaborating with Numatec is a key step in strengthening our presence across Europe,” said Emrah Adsan, CEO of GoWit. “By combining their established martech expertise with our global commerce and retail media capabilities, we are well-positioned to help retailers in Spain and Italy monetise their first-party data and unlock new revenue streams across channels.”

Massimo D'Agata, CEO of Numatec Europe, echoed this perspective, highlighting the strategic fit between the two companies. “At Numatec, our mission is to bring the most advanced martech and ad tech solutions to our markets through strong partnerships. GoWit’s omnichannel retail media platform perfectly complements our ecosystem, enabling us to support retailers in building new revenue streams while giving brands and agencies more effective and measurable ways to reach shoppers. We see this partnership as a key driver of retail media growth in Southern Europe.”

Capturing the €31bn (£27bn) European retail media opportunity 

According to IAB Europe, European retail media is projected to reach €31bn (£27bn) by 2028, solidifying its position as the fastest-growing segment of digital advertising. This growth is driven by superior ROI and the vital shift toward first-party data activation.

Particularly, the digital ad markets in Spain and Italy have scaled to €5.9bn (£5.1bn) and €5.5bn (£4.7bn), respectively. With retail media now capturing 20% of total digital spend in Europe on average, the combined market opportunity for these regions has surpassed €2.3bn (£2bn). This positions Spain and Italy as high-growth hubs for the next wave of retail media investment.

Omnichannel AI-driven retail media success for media owners and buyers 

Under the partnership, Numatec will act as a key catalyst in GoWit’s expansion and enhance the customer experience for local retailers, brands, and agencies, starting with Spain and Italy.

"Retail media is becoming a strategic priority for retailers and brands across southern Europe," said Davide Tarabelloni, Numatec partnership director EMEA. "Through our partnership with GoWit, we are combining best-in-class technology with strong local expertise to help the ecosystem fully unlock the value of first-party data and build sustainable retail media programmes."

The collaboration delivers distinct advantages across the three pillars of the retail media ecosystem:

For retailers:

• Empowering local and regional retailers to unlock new revenue streams through retail media, combining market-specific guidance with best-in-class technology, including seamless integration, omnichannel activation, and effective first-party data monetisation.
• Managed service support with a dedicated adops team, enabling retailers of all sizes to easily activate and scale campaigns without operational complexity.
• Direct access to demand from both agencies and brands, unlocking brand budgets beyond trade agreements.

For brands and agencies:

• Advertisers can access premium retail media inventory and data in Spain and Italy across trusted, high-traffic ad networks.
• Through GoWit's self-service ad platform, featuring real-time reporting, auto-bidding and measurement tools, brands and agencies can enrich omnichannel activations including on-site, off-site, and in-store ads.

"Retail media is already capturing every fifth euro of digital ad spend in Europe," said Cemil Toksöz, CSO of GoWit. "Spain and Italy stand out as two of the most promising markets in the regional growth story. With our partnership, we aim to empower brands and agencies to manage campaigns across multiple ad networks through a single platform, supported by Numatec’s established presence in the market to activate faster and access local retail inventory and data at scale."

For more information contact GoWit.

GoWit

GoWit is a leading ad tech company on a mission to democratise retail media advertising (RMA), making it accessible for retailers and marketplaces of all sizes. Offering a 15-minute self-service integration, the GoWit RMA platform empowers custo...

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