Thrad, the advertising infrastructure provider for the AI ecosystem, has announced the launch of its managed service for ChatGPT ads, giving brands a direct path to reach audiences inside one of the world’s most widely used AI platforms.

ChatGPT now reaches more than 900 million users every week. For a growing share of those users, it has replaced traditional search as the first place they go for recommendations, purchasing decisions, and brand discovery. Thrad’s new service enables brands to establish a presence inside those conversations through native, conversational placements designed specifically for the AI environment.

The service is available in two formats. Brands seeking full control can launch campaigns independently through Thrad’s self-serve platform, moving from brief to live in minutes. Those requiring end-to-end support can access Thrad’s managed service, where the team handles strategy, creative execution, targeting, and ongoing optimisation on the brand’s behalf.

The approach is built around the conversational nature of the ChatGPT interface. Traditional search and display strategies are not designed for AI-native environments, and Thrad’s service reflects that reality, with placements that appear as relevant, contextually matched recommendations rather than interruptions.

"ChatGPT is where hundreds of millions of people now go to make decisions. That shift has been happening for a while, but the infrastructure to reach those people with relevant, well-crafted advertising has not kept pace. That is what Thrad is built to do, and this launch is the most direct expression of that yet." - Andrea Tortella, CEO and co-founder of Thrad.

The launch follows a period of significant growth for AI advertising as a category. ChatGPT’s own advertising programme, launched in early 2026, has accelerated interest from brands and agencies seeking to understand how to operate in conversational AI environments. Thrad’s managed service provides the infrastructure and expertise to help brands move quickly and with confidence.

Brands interested in activating campaigns inside ChatGPT can access the self-serve platform at platform.thrads.ai or book a call with the Thrad team at thrad.ai/chatgpt-ads.

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