OAREX, a leading provider of capital solutions to the global digital media ecosystem, and FirstPartyFinance, an arm of FirstPartyCapital, the investor and strategic partner to innovative advertising and marketing technology businesses, today (13th May, 2026) announced a strategic partnership designed to expand access to non-dilutive capital to companies across the digital advertising landscape.

Under the partnership, OAREX will provide primarily working capital to FirstPartyCapital’s portfolio companies and broader network, enabling founders and finance teams to add significant capital to extend runway, bridge to the next investment round or exit, or simply fund working capital and operations, all without losing ownership or control.

Optimised capital stack

Together, OAREX and FirstPartyFinance will support what they describe as an optimal capital stack - pairing thoughtful equity with intelligently structured working capital. By combining long-term growth equity with complimentary and aligned, non-dilutive capital, the partnership enables ambitious businesses to scale without friction or unnecessary dilution.

Collaboration 

Through the partnership, OAREX and FirstPartyFinance will:

• Leverage OAREX’s industry expertise to provide built-for-advertising financing 
• Support founders and CFOs in integrating capital planning alongside equity
• Host curated roundtables, workshops, and office hours for FirstPartyCapital portfolio companies and industry operators
• Establish FirstPartyFinance as a member of a newly formed OAREX Product Advisory Board, which will help to drive innovation in financial solutions for digital advertising

The partnership is designed to support companies across stages of maturity - from seed stage startups, scaleups and established market leaders optimising capital efficiency, funding expansion, or pursuing strategic acquisitions.

Rich Ashton, managing partner, FirstPartyFinance - "Debt can be the optimal complement to the investments we make in founders; accelerating the growth plans of businesses by tooling them with the capital they need to manage the working capital that is inherent to many business models in this industry. OAREX is the perfect partner given their vast experience, highly knowledgeable team, and agile product suite."

Matt Byrne, chief revenue officer, OAREX - "At OAREX, our mission is to be a trusted capital partner to the industry’s most exciting and innovative ventures. We build those partnerships to give founders access to capital at every step of their growth journey, from as early as pre-seed, through to exit. We’ve built capital solutions which scale as fast as our clients do, adapt as their needs change, and remove friction, uncertainty and loss of control."

OAREX

OAREX provides flexible, intelligent working capital solutions to the digital media ecosystem. We support many of the industry’s fastest-growing companies and emerging category leaders across the globe through innovative financing products and tail...

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