StackAdapt, the leading AI advertising and orchestration platform, announced a suite of new product capabilities designed to help marketers plan, activate, and measure campaigns in a more connected, proactive way. Unveiled at the 2026 Conversion summit in Austin, Texas, the updates include previews of Command Centre and Ivy Studio, the beta launch of AI Video Builder, and the general availability of cross-channel attribution and direct mail.

As campaigns become increasingly complex across channels, formats, and touchpoints, marketing teams are under pressure to move faster while proving measurable business impact. These innovations are designed to reduce manual workflows, surface real-time insights, and help marketers shift from reactive optimisation to more proactive campaign execution.

"Advertising is evolving into a proactive system where creative, data, and execution must operate together," said Yang Han. "These innovations are designed to simplify workflows, accelerate decision-making, and drive better performance."

Command Centre introduces real-time campaign guidance

Command Center provides a more proactive way to interact with campaign data by surfacing insights, recommendations, and actions automatically within the platform.

The system continuously analyses performance and identifies trends across campaign pacing, creative effectiveness, and audience engagement. Each insight is paired with recommended next steps, enabling marketers to move from analysis to execution faster while maintaining transparency and control.

Ivy Studio creates an AI-first workspace for campaign execution

Ivy Studio expands StackAdapt’s AI assistant, Ivy™, into a full-screen workspace where marketers can plan, execute, and analyse campaigns through a conversational interface.

Rather than navigating multiple screens, marketers can use Ivy Studio to:

• Forecast performance and model audience reach
• Make campaign, forecast, and creative updates
• Visualise campaign data, forecasting models, and conversion insights

Ivy Studio also introduces "Skills," allowing teams to train the assistant on their workflows, terminology, and priorities. Over time, Ivy adapts to each team’s way of working, reducing context switching and accelerating time to insight.

AI Video Builder scales video and CTV creative production

AI Video Builder brings video and connected TV (CTV) ad creation directly into the platform.

Using existing brand assets, advertisers can generate standard and dynamic video ads through AI-powered templates, including:

• Product Spotlight Ads, which automatically create product-focused creative from product feeds or brand profiles
• Narrative Ads, which generate story-driven videos with scripts, voiceovers, and soundtracks

By reducing production timelines from weeks to minutes, marketers can test and scale creative more efficiently.

Cross-channel attribution delivers full-funnel visibility

StackAdapt’s new cross-channel attribution solution provides a more complete view of campaign performance by combining ad exposure data, engagement signals, and conversion tracking through the StackAdapt universal pixel.

The solution reconstructs conversion paths across channels, helping marketers understand how campaigns work together throughout the customer journey. Without advanced measurement, marketers capture only a fraction of what actually drives results.Internal analysis shows that 41% of conversions happen without a paid click, highlighting the limitations of traditional click-based measurement models.

With this level of visibility, marketers can more accurately evaluate performance and make more informed budget allocation decisions.

Programmatic direct mail extends campaigns into the physical world

StackAdapt has also introduced programmatic direct mail for US marketers, enabling advertisers to trigger personalised postcards and letters based on high-intent actions such as website visits or ad engagement.

Execution and measurement are fully integrated within the platform, allowing marketers to track delivery, engagement, and conversion impact alongside digital campaigns.

Advancing a more connected approach to advertising

Following OpenAI’s announcement naming StackAdapt as a technology partner in its expanding ChatGPT ads ecosystem, these innovations reflect a broader shift toward a unified, AI-powered advertising system where creative, intelligence, activation, and measurement work together seamlessly.

The updates introduced at Conversion 2026 represent continued progress toward a more orchestrated approach to advertising, enabling marketers to operate with greater speed, clarity, and efficiency.

StackAdapt

StackAdapt is a self-serve programmatic advertising platform used by the most exceptional digital marketers. This state-of-the-art platform is where some of the most progressive work in machine learning meets cutting-edge user experience. Ad buyers p...

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