MarkApp and VIZIO Ads Expand Premium CTV Reach Across Smart TV Environments
by on 1st Jun 2026 in News
MarkApp has announced a strategic collaboration with VIZIO Ads, expanding access to premium Connected TV opportunities across smart TV environments.
The partnership strengthens MarkApp’s ability to support advertisers, agencies, and trading partners with scalable CTV activation, improved audience reach, and stronger access to high-quality inventory on one of the most influential screens in the home. As media consumption continues to shift from linear television to streaming environments, smart TV platforms are becoming a central layer in the future of programmatic advertising.
CTV is no longer just an extension of digital video. It has become a strategic channel for brand growth, audience engagement, and cross-device media execution. For advertisers, the opportunity is clear: premium video environments, high-attention formats, and the ability to connect TV investment with more measurable outcomes. The challenge is equally clear: fragmented supply, inconsistent transparency, and the need for cleaner, more accountable routes into premium inventory.
The collaboration between MarkApp and VIZIO Ads addresses this market need by expanding programmatic connectivity across premium smart TV environments. Through MarkApp’s infrastructure, advertisers can access broader CTV opportunities while maintaining a focus on quality, contextual relevance, and execution control.
VIZIO Ads brings direct-to-device advertising capabilities across streaming TV environments, supported by smart TV data, screen-level verification, and brand-safe opportunities on the largest screen in the household. For MarkApp, the partnership adds further strength to its global CTV proposition and reinforces its role as an infrastructure-led adtech company operating across Web, Mobile App, and Connected TV.
The value of the collaboration goes beyond reach. In a privacy-first market, CTV offers advertisers a powerful environment for audience engagement without relying on legacy web-based identifiers. Smart TV environments create new possibilities for contextual activation, household-level planning, and premium video execution, while giving buyers a more controlled path into high-value inventory.
“As CTV becomes a core part of omnichannel media strategy, advertisers need access to
premium environments through infrastructure they can trust,” said Sotiris Oikonomou, managing director at MarkApp. “Our collaboration with VIZIO Ads strengthens our ability to support scalable, transparent, and high-quality CTV activation across smart TV environments.”
The announcement reflects a broader shift in the programmatic market. Advertisers are moving away from volume-led buying and toward supply strategies built on quality, transparency, and measurable business impact. At the same time, TV manufacturers, streaming platforms, and technology providers are playing a larger role in shaping how premium video inventory is packaged, activated, and measured.
MarkApp’s product ecosystem is designed for this next phase of omnichannel execution. Pantheon, its proprietary contextual SSP, supports privacy-first monetisation and contextual intelligence across CTV, Mobile App, and Web environments. Harion DSP enables cross-device media buying for performance and brand objectives. MarkDash provides unified reporting, analytics, and operational visibility across supply and demand activity.
Together, these platforms allow MarkApp to connect premium supply, demand activation, and performance intelligence through a full-stack infrastructure model. The collaboration with VIZIO Ads reinforces MarkApp’s commitment to building stronger programmatic routes into premium CTV. It also supports the company’s broader focus on supply quality, contextual execution, and transparent access to high-value media environments.
As connected TV continues to scale, the market will increasingly reward partners that can combine reach with trust, data with privacy, and premium inventory with accountable execution. The MarkApp and VIZIO Ads collaboration is a step in that direction: expanding smart TV access while strengthening the infrastructure required for the next stage of CTV growth.
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