Attekmi, an ad tech solutions provider, has recently introduced SSP VAST handling and validation. The company added to their solutions a new VAST Extensions section for VAST SSP endpoints with configurable video and audio ad parameters. The upgrade includes support for rewarded video handling, skip settings, duration limits, start delay logic, placement types, MIME types, playback methods, protocols, API frameworks, and position settings.

The available fields dynamically adjust based on the selected ad format (video, rewarded video, or audio), while preserving previously entered values when switching formats. Additional logic was added for rewarded signalling, skip behaviour configuration, and conditional mid-roll delay handling. The principles of work are as follows:

1. The system checks the data provided in macros
2. In case the value is missing, the system switches to the UI input
3. Depending on the availability of the UI input, the system either adds or does not add the data

For the users of Attekmi solutions, the upgrade implies a range of benefits. The SSP VAST handling and validation capability helps achieve the following:

• Ensuring enhanced performance of video ads
• Preventing broken or empty ad slots
• Reducing latency
• Protecting publishers from low-quality or non-compliant creative assets
• Improving advertisers trust
• Increasing both fill rate and revenue

The upgrade contributes to the optimisation mechanisms already supported by Attekmi’s monetisation solutions. For instance, the Traffic Shaping capability filters and shapes supply before it reaches demand, which prevents low-quality or irrelevant inventory upstream, reduces wasted queries, and improves demand-side response rates. In turn, the Allow/Block List Management feature is applied at the platform level before requests are routed and enables precise controls at the domain, bundle, CRID, and IP, and other categories levels. This helps reduce fraud risks, curate the inventory without relying on demand-side filtering, and ensure greater brand safety. Additionally, Attekmi’s platforms support the integration of a wide range of traffic and demand scanners, which helps users ensure security for both demand and supply sides. 

Prioritising a customer-centric approach, Attekmi regularly introduces new features and upgrades in response to its partners’ evolving needs and changing market conditions. Additionally, their selection of monetisation platforms includes a variety of options, starting from a solution with basic functionalities and ending with a fully customisable platform (custom on-request feature development is supported). 

"To remain competitive in the ad tech industry, building an effective monetisation platform is not enough. Releasing new functionalities on a regular basis is a must since the industry is continuously moving forward. If you cannot keep pace with it, as well as with changing customer requirements, it becomes impossible for you to achieve differentiation and ensure a solid competitive advantage," – Roman Vrublivskyi, the CEO of Attekmi.

Attekmi

Attekmi is a leading ad tech company offering a variety of ad exchange solutions and services and delivering ultimate customer support recognised both by its partners and multiple awards. Attekmi’s ad tech solutions are aimed at clients with dif...

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