Readpeak Expands into Italy & Poland, Advancing European Market Leadership
by on 7th Jul 2026 in News
Bringing premium native advertising infrastructure to Southern and Central Europe Readpeak today (7th July, 2026) announces its expansion into Italy and Poland, extending its reach to 13 markets across Europe. The twin launch reinforces the company's thesis that premium publishers, from Milan to Warsaw, sit on world-class content with too few elegant mechanisms to monetise at scale.
Italy and Poland represent structurally different markets: one established and regulation-conscious, the other high-velocity and relationship-driven. That complexity is precisely why it matters. Companies that treat European expansion as a single playbook replayed five times end up with incoherent operations. We've built differentiated entry strategies for each territory, anchored to local buyer behaviour and publisher appetite, while maintaining the operational coherence that separates growth from chaos.
Italy's premium press has long resisted programmatic commoditisation. Readers of Corriere della Sera and La Repubblica expect editorial integrity, and our thesis is that premium advertisers seek to align with that trust rather than interrupt it. Native advertising on Readpeak offers both: publishers retain control over user experience, advertisers gain access to audiences actively consuming trusted content, not fleeing algorithmic feeds.
Poland presents a different opportunity. We believe Polish agencies increasingly view native as a pathway to transparency and differentiation, amid high consumer scepticism of digital advertising. The speed at which we can deploy, combined with granular reporting, should address both the trust gap and the velocity expectation.
Both markets close a critical gap in Readpeak's footprint, positioning the platform as the de facto infrastructure layer for premium native advertising across the continent.
Thomas Bailly, head of international Growth, Readpeak, says: "Italy and Poland aren't just new markets, they're validation of a principle. Most companies expand by copying what worked last time. We expand by understanding clients’ unmet needs in the next market. Italy's premium publishers demand control and transparency that our platform was built to deliver. Poland's agencies want simplicity, flexibility, and speed. Both get what they need because we've structured the model first, localised second. That's the difference between planting flags and building markets."
Paola Giacoppo, business lead Italy, Readpeak, adds: "With 15 years of experience helping Italian brands and publishers scale their digital advertising strategies, I’ve learned that the market values one thing above all: clear, unmanipulated results. Having worked both with local tech companies and global giants like Aleph/Snapchat, I’ve gained a comprehensive, 360-degree view of the media landscape. Today, brands and agencies are struggling with rising acquisition costs and the end of third-party cookies. Joining Readpeak is a pragmatic choice because our platform covers a brand's entire journey, seamlessly moving from high-impact awareness to deep conversion performance. While Readpeak already collaborates with major international media agencies, my priority in Italy is also to empower the vast network of local independent agencies and brands, helping them deliver tech-driven, creative formats that lower acquisition costs and increase engagement without ever sacrificing quality. We are here to ensure a truly premium approach for both brands and publishers, giving partners total control over their spaces and a transparent channel that converts."
Tomas Forsbäck, CEO, Readpeak, concludes: "Italy is a market we've been preparing for carefully, and one where we see significant potential. Paola fits our ambitions for this launch and, just as importantly, our culture and our global team. We're already building strong collaboration with major agencies, publishers, and brands, and we believe there is a clear place in the Italian market for a premium, quality-first native offering. Our transparent, privacy-first programmatic approach is a contribution we want to bring to the local media ecosystem.”
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