Nexxen Accelerates First-Party Data Activation with New DSP Onboarding Capability
by on 29th Jul 2026 in News
Nexxen, the advertising technology platform powered by unique data and media, announced today (29th July, 2026) the general availability of a new first-party data onboarding capability within its demand-side platform ("DSP"), Nexxen DSP, that enables brands and advertisers to ingest, validate, and prepare audiences for activation in 24 hours or less.
Available globally, the capability empowers advertisers to unlock the full value of their first-party data faster by removing one of the most persistent friction points in programmatic activation: slow, operationally complex onboarding. Built directly into Nexxen DSP, the streamlined, self-serve workflow allows traders to move audience files from uploaded to ready-to-activate on the same day, accelerating the path from customer data to live campaign impact.
By validating first-party audiences against Nexxen’s recently enhanced Unified Identity Graph, advertisers gain near-immediate, privacy-safe visibility into key insights – including match rates and household scale – before campaigns go live. The Unified Identity Graph – which now combines leading identity solutions with offline signals, such as hashed emails ("HEMs") – also drives efficiency across devices, expanding Nexxen’s identity footprint by nearly 100% globally. These advancements offer marketers a clearer, holistic view of audiences, strengthening the foundation for planning, activation, measurement, and optimisation.
"First-party data should be one of the fastest paths to stronger performance, not one of the biggest operational hurdles. By bringing onboarding, validation, and activation into a single workflow within Nexxen DSP, we’re making it significantly easier for advertisers to put their data to work in the same day – turning trusted customer signals into smarter decisions and stronger outcomes," said Karim Rayes, chief product officer, Nexxen. "Combined with Nexxen’s unique data and media, this allows our customers to build more precise audiences, activate them seamlessly across channels, and power greater performance across the funnel, from the very start of a campaign."
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