Event Video
Build, Buy or Partner? How to Evaluate Your 2026 Martech & Adtech Stack
Recorded at ATS Singapore 2026, this session breaks down how brands are approaching DSPs, CDPs, clean rooms, and retail media platforms.
With APAC’s tech landscape more fragmented than ever, partner evaluation is becoming a strategic skill. Speakers share frameworks for deciding what to build internally versus outsource. A concise, high‑value guide to making smarter tech stack decisions.
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Speakers:
- Lindsay Rowntree (Host) | COO - ExchangeWire
- Julien Dahmoun | Head of Media Investments - Starhub
- Ravi Shankar | Chief Data Solutions Officer, APAC - Omnicom Media
- Laura Quigley | SVP Sales, APAC - IAS
- Michelle Yip | Group Head, Brand, Marketing and Communications - The Kallang Group