In today’s Digest, we cover the IAB Tech Lab releasing AAMP 2.3 to bring agentic advertising into production, ByteDance projecting USD$4bn (£3.16bn) in AI revenue, and a Singapore panel rejecting social media age bans.

IAB Tech Lab releases AAMP 2.3

The IAB Tech Lab has released AAMP 2.3, an updated version of its Agentic Advertising Management Protocols aimed at making AI agents reliable enough for everyday use within existing advertising infrastructure. The update introduces enterprise-ready deployment options, integrated privacy diligence, stronger pricing safeguards, wider platform support, and finalised industry standards designed to help companies deploy AI agents that work across systems while respecting consumer privacy rules. 

"The industry has already shown what's possible with AI agents. Now the focus is making them reliable in the environments where advertising actually happens," said IAB Tech Lab CEO Anthony Katsur, framing the release as the infrastructure needed to move agentic advertising from experimentation into standard business practice. The update lets organisations deploy AAMP through Amazon Bedrock AgentCore, expand buying capabilities to additional platforms including Meta, and integrate Google Ad Manager reporting. It also builds on new open-source contributions from HyperMindz and Mixpeek, giving buyers, sellers, publishers, and technology providers more flexibility to fold AI agents into workflows they already use. 

ByteDance projects $4bn AI revenue

ByteDance has merged its enterprise collaboration unit into other internal teams, a restructuring that reflects the company's sharpened focus on deploying artificial intelligence for corporate clients, according to sources, as its annualised AI revenue reaches USD$4bn (£3.16bn) and puts it at the front of China's AI race. An internal memo seen by the South China Morning Post revealed that the Beijing-based company has folded the product team behind office tool Lark, known domestically as Feishu, into the product team overseeing its Doubao AI chatbot.

According to the memo, the newly combined division will be led by Zhao Qi, who previously oversaw Doubao alone, while David Xie Xin, currently CEO of the Lark unit, will now report to Zhao under the restructured reporting line.

Singapore panel rejects social media age bans

An expert panel convened by Singapore's Ministry of Health has recommended addressing potentially harmful design features in social media platforms rather than imposing blanket age-based restrictions, according to a report submitted to the government and announced Thursday. The panel, formed in September 2025 to examine how social media use affects young people's mental health, weighed the evidence of potential harm against the platforms' possible benefits and concluded that "the cost of inaction is too high," recommending what MOH described as "a precautionary and proactive approach" to regulating youth social media use.

The panel acknowledged that definitive causal links between problematic social media use and negative mental health outcomes haven't yet been established, and that conclusive evidence could take years to materialize. Even so, it argued the evidence of association is strong enough to justify action now, noting that many other jurisdictions have already moved to regulate social media in some form rather than waiting for scientific certainty.