Petrol Advertising Selects ADvendio to Centralise Media Planning & Streamline Campaign Setup
by on 27th Aug 2026 in News
ADvendio, the agentic advertising management company, is delighted to announce our recent partnership with Petrol Advertising.
Petrol Advertising is a prominent, full-service creative marketing agency based in Burbank, California. Founded in 2003, the company operates primarily within the gaming, tech, sports, and entertainment sectors.
Prior to standardising with AdOne, Petrol Advertising operated without a centralised media work management platform. They previously relied on manual media planning spreadsheets to manage campaign creation and track performance data, which created a need for an automated solution to seamlessly synchronise their extensive media buying with their NetSuite billing system.
Ari Sapriel, media director at Petrol Advertising, explained that "Prior to ADvendio, our team was operating without dedicated programmatic buying toolsets, agentic tools, or centralised project management and planning systems. We needed to implement a robust project management system to communicate more effectively with our clients and placement partners. Additionally, we were looking for superior programmatic and social biddable media tools to streamline and simplify our campaign setup process. ADvendio stood out as the best solution across all three areas."
Ari explained that "While ADvendio's agentic tools and the potential for significant time savings across our programmatic and biddable media channels were key components that really sealed the deal, the competitive cost compared to other solutions in the market is what ultimately pushed it over the line for us."
When asked about the future impact of ADvendio, Ari said; "Our primary goals are substantial time savings and more performant media channels. Currently, our team manages everything manually—our planners physically log into separate platforms like X, Meta, and TikTok to handle campaign setup. ADvendio consolidates all of this into a single platform, making ease of management and setup a major operational driver for us. By centralising these workflows, we hope to optimise our ad spend across programmatic channels to drive better campaign performance while significantly reducing our manual workload."
Finally, Ari shared; "It has been lovely working with the ADvendio team. They have been exceptionally diligent, consistently following up on our needs and answering questions in a timely fashion. We are really excited to complete the implementation and see the positive impact on our daily workload."
Lauren Herrig, account executive - North America at ADvendio, shared; "Growth in the gaming and entertainment industry has made Petrol’s media buying more complex and more demanding. They wanted a way to streamline how campaigns are planned, tracked, and optimised without relying on manual tools. ADvendio gives them a centralised workflow that reduces operational overhead and supports higher-volume buying. We’re excited to partner with Petrol to build a more efficient, scalable media operation that frees their team to focus on performance."
Angus Dowie, global head of sales at ADvendio, added, "Petrol Advertising's growth and ambition across gaming, entertainment, and sports made them exactly the kind of agency we built ADvendio for: fast-moving teams juggling complex, multi-platform media buys who need one system instead of ten. We're proud they chose us to bring that structure to their media buying workflows, and we're looking forward to helping them turn manual, spreadsheet-based processes into a streamlined, scalable operation driven by agentic advertising."
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