Scale Marketing Expands Partnership with Nexxen
by on 9th Sep 2026 in News
Nexxen, the advertising technology platform powered by unique data and media, today (9th September, 2026) announced an expanded partnership with Scale Marketing ("Scale"), an independent, full-service agency based in Chicago. Leveraging Nexxen’s unified platform and enterprise demand-side platform ("DSP") capabilities, Scale has successfully run high-stakes campaigns for major brands, directing more of their budgets toward working media.
For independent agencies managing national brands, the ability to operate with the sophistication of a holding company while preserving the agility of a boutique team has become a genuine competitive advantage. With Nexxen DSP, Scale’s team has gained a more holistic view of campaign strategy and execution, buoyed by Nexxen’s data and media expertise.
For example, for one of Scale’s clients – a large, national home service business which aimed to drive measurable lower-funnel outcomes, such as booked consultation appointments – Nexxen’s full tech stack ensured a greater share of the home service business’ media investment was directly supporting its audience goals.
"Nexxen gives our team the scale and sophistication of an enterprise DSP, while its unified DSP/SSP architecture enables direct access to premium media so we can operate more efficiently, from audience strategy through activation," said Blake Hochberger, partner, Scale Marketing. "Just as important, the Nexxen team has been nimble and accommodating, helping us make more of our clients’ budgets work harder across channels."
"Scale came to us with a clear sense of how they wanted to operate, and our role was to make sure the partnership fit their needs, not the other way around," said Michael Lewis, VP, enterprise sales, Nexxen. "Nexxen has an extensive suite of solutions, but the way these solutions are deployed should be shaped by the people who know their clients best. What our unified platform was built to enable – and what Scale has leaned into – is a model in which technology works in the background, so more of the budget can work in market."
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