Event Video
Audience Decisioning: The New Intelligence Layer for a Multichannel World
Recorded at ATS London 2026, this session explores why audience decisioning is becoming increasingly important as advertisers navigate evolving identity and measurement challenges.
As media environments become increasingly fragmented, audience decisioning is emerging as a distinct layer between audience intelligence and media activation. Rather than simply improving targeting, it is about identifying which audiences matter, why they matter, and where they can be reached most effectively. The discussion examines how marketers can build more effective audience strategies, make smarter investment decisions across channels, and maximise campaign performance in an increasingly complex ecosystem.
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Speakers:
- Rachel Smith (Moderator) | CEO - ExchangeWire
- Nicolas Bidon | CEO - Ogury
- Zac Selby | SVP Global Solutions, Data & Technology - dentsu
- Sebastian Halpern | Global Head of Data Driven Audiences & Innovation - Publicis Media