Event Video
From Vanity Metrics to Outcomes: What Drives Results
As the industry moves beyond vanity metrics, this session from ATS London 2026 examines how attention, media quality, and DEI/sustainability data are becoming central to performance measurement and buying decisions. Speakers address the ROI implications of this shift, as well as practical strategies for implementation.
A key focus is whether political backlash following the Trump election has genuinely stalled brand commitment to DEI and sustainability initiatives, or whether adoption has simply continued more discreetly. The panel also evaluates the current and future significance of attention and quality signals, considering whether they are positioned to become essential metrics for agencies and buyers alike.
•••
Speakers:
- Lindsay Rowntree (Moderator) | COO - ExchangeWire
- Jamie Hesketh | Chief Product & Technology Officer - Picnic
- Oliver Deane | Co-Founder & Director - The GoodNet
- Silas Lewis-Meilus | Global Head of Media Business Units - Haleon
- Josh Barnett | Global SVP Agency & Advertiser Partnerships - Lumen
- Natasha Wallace | Global Chief of Media, Strategy and AI - Jellyfish