Event Video
Maturity in Media: From Buzzwords to Real Implementation
Recorded at ATS London 2026, this session focuses on how AI is moving from hype to practical use across planning, buying, creative, and measurement, highlighting where it’s delivering real outcomes versus where maturity is still early.
Speakers explore concrete examples of AI improving efficiency and performance, alongside the organisational changes needed to future‑proof teams and workflows. The discussion also compares adoption across regions – a grounded look at what “AI inside the platform” truly means for day‑to‑day media decisioning.
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Speakers:
- John Still (Moderator) | Head of Content - ExchangeWire
- Michelle Preusch | VP of Sales for EMEA - Chalice AI
- Chloe Singleton | Group Media and Influence Director - eight&four
- Lara Izlan | Director of Insights - ITV
- Willis Annison | Digital Performance Director - Bountiful Cow
- Grant Gudgel | CMO - Locala