SuiteDSP, a global omnichannel demand-side platform, has announced the expansion of its Connected TV (CTV) and programmatic video capabilities, giving advertisers and agencies a more unified way to activate, optimise and measure video campaigns across screens.

The expanded capabilities bring CTV and online video into a centralised programmatic advertising platform, allowing buyers to manage budgets, monitor performance, and evaluate campaign delivery without treating each video environment as a separate media operation.

The development builds on SuiteDSP’s existing omnichannel infrastructure, connecting CTV, video, native, and display through a single platform with centralised reporting, real-time optimisation and supply path controls.

Connecting CTV and video beyond the media plan

CTV and programmatic video can play different roles within the same advertising strategy. CTV can support high-attention reach in streaming environments, while video across mobile, desktop, and web can extend messaging and engagement across devices.

SuiteDSP supports CTV and programmatic video advertising alongside in-stream, out-stream, and rewarded video formats, enabling buyers to manage video activity across multiple digital environments.

The challenge for buyers is not simply accessing these environments, but understanding how they work together.

When CTV and video campaigns are managed through disconnected platforms, teams can face fragmented reporting, separate budget decisions, and limited visibility into performance across the broader campaign.

SuiteDSP’s expanded approach is designed to reduce that fragmentation by bringing activation, optimisation, and reporting into one environment. Agencies using SuiteDSP can manage CTV and video activity alongside other programmatic channels while maintaining a shared view of budgets, pacing, and campaign performance.

The platform also combines cross-channel execution with supply path optimisation (SPO), helping buyers evaluate how inventory is accessed and reduce exposure to inefficient or redundant supply paths.

SuiteDSP expanded its Advanced Supply Path Controls earlier this year as part of its wider focus on inventory sourcing, supply-chain efficiency, and transparent campaign delivery.

From channel-level buying to connected decision-making

The expansion reflects SuiteDSP’s broader strategy of moving programmatic buying away from isolated channel workflows towards a more connected decision-making model.

Rather than requiring media teams to optimise CTV and video independently, SuiteDSP provides a central environment for managing campaign activity and evaluating performance signals across channels.

Its AI-powered programmatic technology also supports optimisation across the buying process, helping teams use campaign signals to inform bidding and budget decisions.

"CTV and video are increasingly part of the same audience journey, but the technology used to buy and measure them can still create unnecessary separation," said Marino Cipolletta, CEO of SuiteDSP. "Our focus is on giving agencies a clearer view across their media activity, so they can understand performance, respond to changing campaign conditions, and make budget decisions without being constrained by disconnected workflows."

The expanded capabilities build on SuiteDSP’s wider omnichannel programmatic advertising proposition across CTV, video, native and display, combining centralised campaign management with AI-supported optimisation, supply path controls, and unified reporting.

For agencies managing multiple clients and campaigns, the aim is to reduce operational fragmentation while providing a more consistent view of how programmatic investment is activated and measured across different digital environments.

Ready to connect media execution, optimisation, and measurement in one programmatic workflow? Explore SuiteDSP’s omnichannel buying infrastructure and see what it can do for your campaigns. 

SuiteDSP

SuiteDSP by Screencore is a global omnichannel DSP built on a simple principle: “One Platform for Every Channel at Scale.” It unifies CTV, video, native, and display into a single, transparent RTB workflow — eliminating silos, hidden fees, and ...

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