DAIVID, the creative and media intelligence engine, today (20th October, 2026) announced it has been accepted onto the NVIDIA Inception Programme, a global initiative designed to support companies developing innovative technologies in AI and accelerated computing.

By being part of the initiative, DAIVID will gain access to NVIDIA’s computing resources to support the training of its AI models, alongside developer tools, technical resources, and expertise. The programme will also connect DAIVID with NVIDIA’s wider technology ecosystem and investor network, supporting the company’s continued development and growth worldwide.

DAIVID predicts how and why advertising will perform before media spend is committed, helping advertisers make better-informed creative and media decisions. Its AI models, trained on tens of millions of human responses to advertising, predict the emotional and business impact of video and display ads without the need for audience panels. 

The company also improves advertisers’ campaign outcomes by curating media environments based on the emotions they generate, enabling brands, agencies, and ad tech platforms to place ads in content that puts audiences in a more receptive mindset.

NVIDIA Inception provides participating businesses with the resources to develop their technology and scale their operations, including access to NVIDIA’s technical expertise, tools, and wider network of technology businesses and investors.

Membership will help DAIVID advance its creative and media intelligence technology, enabling advertisers to cut through the noise of AI-generated content and make better-informed decisions based on evidence of how audiences respond to advertising.

DAIVID CEO and founder Ian Forrester said: "The next frontier in advertising is being able to predict what works before a single penny is spent on media. That depends on AI models that can understand not just what people see, but how advertising makes them feel and the impact that has on business outcomes. NVIDIA’s computing power will help us train and develop these models, while its wider network will support our ambitions to scale this technology."

For more information on DAIVID’s creative and media intelligence solutions, click here. 

DAIVID

DAIVID is the intelligence engine for creative and media. Its AI-powered platform predicts at scale how and why ad creative will perform before campaigns go live, and boosts brand outcomes by curating media supply based on emotion. DAIVID consistentl...

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