Stellar Ace, Adzymic & Tiger Brokers Bring Asia’s First Agentic OOH Campaign to Life in Singapore
by on 12th Nov 2026 in News
Stellar Ace, Singapore’s leading out-of-home (OOH) media company – working with advertising technology innovator, Adzymic, and online brokerage firm, Tiger Brokers – has successfully completed Asia’s first agentic OOH advertising campaign.
This is the first of such applications of artificial intelligence in the advertising industry regionally. Run from 21 October to 3 November 2026 to promote Tiger Brokers’ annual flagship event, Tiger Trade Experience 2026, the campaign used multiple AI agents to work across traditionally separate stages of the advertising process – from media inventory discovery and campaign planning to creative development and preparation for deployment.
Activated across more than 260 digital advertising screens in Singapore, the campaign moved agentic advertising beyond a theoretical demonstration into a real-world environment.
The collaboration brings together Stellar Ace’s extensive OOH media network, Adzymic’s agentic advertising technology, and Tiger Brokers’ commitment to exploring new innovations.
From campaign brief to live screens: Putting Agentic AI into action
At the centre of the pilot was a coordinated workflow involving three AI agents, each performing a distinct function in the advertising process. The buyer agent explored Stellar Ace’s inventory and proposed a media plan based on the advertiser’s requirements. The sales agent assessed the plan on the media owner’s behalf, reducing the back-and-forth between buyer and seller. The creative agent then generated the advertisements based on each screen’s specifications, a task traditionally done by hand.
Together, these agents supported a connected workflow spanning media discovery, planning, inventory assessment, and creative preparation. Crucially, human oversight was maintained throughout the process. The exercise demonstrated a practical model in which AI agents support execution while people retain responsibility for commercial decisions, brand suitability and campaign delivery.
A real-world test of emerging advertising technology
Translating agentic AI technology into live advertising operations presents additional challenges, particularly when digital workflows must interact with physical media infrastructure. This collaboration was significant because it was deployed for an actual advertising campaign in real-life.
"Agentic advertising presents an opportunity to move towards a more connected advertising ecosystem. We are in an era of advertising where planning, buying, and delivery can be fundamentally transformed. Speed, agility, and accountability will define how we deliver value. This pilot, conducted for a real campaign with a real advertiser and actual OOH inventory is a huge step inStellar Ace’s move towards AI-enabled OOH advertising," said Tony Heng, president, Stellar Experience.
Reimagining the future of media buying
Agentic technology has the potential to simplify media buying by enabling intelligent systems to assist with discovery, planning, and coordination. The Tiger Brokers pilot represents an initial exploration of these possibilities.
"Earlier this year, we started building agentic infrastructure for advertising. With Tiger Brokers and Stellar Ace, we put it to work on a live OOH campaign. This is a first step towards what we set out to build: intelligent agents working together across the advertising value chain, so teams can spend their time on judgement rather than co-ordination," said Kenniess Wong, co-founder and executive director, Adzymic.
As agentic advertising continues to develop, the focus is expected to shift from demonstrating technical capabilities towards establishing the operational frameworks required for broader industry adoption.
"At Tiger Brokers, we are always looking for innovative ways to engage our audiences more effectively. This agentic pilot has been an encouraging experience, demonstrating the potential for AI to streamline media planning and we see the potential for agentic AI to transform how brands plan and activate our advertising campaigns in the future," said Ernest Teh, marketing director, Tiger Brokers (Singapore).
Stellar Ace and Adzymic will share insights and learnings from the pilot at the upcoming Asia OOH Regional Seminar happening in Vietnam on 12-13 November 2026. As artificial intelligence continues to transform advertising, the initiative underscores an emerging trend in the industry, where technology does more than automate individual tasks, but also helps connect the people, platforms and processes to bring advertising campaigns to life.
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