Latest Stories

• The SPO Wars and The Rise Of The Programmatic Direct Platform

  2 years ago News

  

  In his latest MadTech Sketch, Ciaran turns his attention to the supply-path optimisation (SPO) landscape. The SPO battle is hotting up. Ever since OpenPath was launched by The Trade Desk, both Magnite and Pubmatic have launched competing solutions (Clearline and Activate [...]

• Tencent Reports 11% Jump in Quarterly Revenue; Meta Begins Rollout of Meta Verified in UK

  2 years ago News

  

  In today's ExchangeWire news digest: Tencent reports its fastest quarterly growth in over a year; Meta takes its paid verification service to the UK; and Google introduces a new policy requiring publishers in Europe who use its monetisation tools to [...]

• Can Commerce Save Social Media?

  2 years ago News

  

  Social media, although an integral part of our everyday lives and a staple in marketing campaigns, sits in a precarious position. User trust in platforms like Facebook and TikTok has been declining for years now, with the Cambridge Analytica scandal [...]

• EU Approves Microsoft-Activision Deal; OpenAI Chief Calls for Regulation of AI

  2 years ago News

  

  In today's ExchangeWire news digest: EU regulators sign off on Microsoft's purchase of Activision Blizzard; OpenAI's Sam Altman calls for AI firms to be regulated; and Sea Group reports a second consecutive profitable quarter. Microsoft-Activision greenlit in EU Regulators in the EU [...]

• Google Pays $8m to Settle Deceptive Ad Claims; Reddit Ramps up Move to Social Commerce

  2 years ago News

  

  In today's ExchangeWire news digest: Google pays USD$8m (~£6.4m) to settle claims of false advertising in Texas; Reddit advances into social commerce; and Shein opens its EMEA office in Dublin, Ireland. Google settles deceptive advertising claims in Texas Google has agreed to [...]

• Meta Announces AI Sandbox for Advertisers; Twitter Appoints New Chief

  2 years ago News

  

  In today's ExchangeWire news digest: Meta announces a new AI tools for advertisers; Linda Yaccarino replaces Elon Musk as Twitter's CEO; and News Corp reports reduced revenue for Q1 2023. Meta doubles down on AI with sandbox As part of its renewed [...]

• The Stack: Microsoft Announces Chat API, Disney+ Down 4 Million Subscribers

  2 years ago News

  

  This week: Microsoft to deliver advertising via chatbots, Disney+ loses millions of subs in Q4 2023... The AI wars continued this week, as Microsoft announced Chat API, which will facilitate advertising through chatbots. Another blow was dealt in the streaming wars [...]

• Beeler.Tech’s Rob Beeler on Pulse Premier, The Guardian's Contextual Deal, and UK AI Regulation

  2 years ago Podcast

  

  On this week's episode of The MadTech Podcast, Rob Beeler, founder & CEO of Beeler.Tech joins ExchangeWire's research lead Mat Broughton and CEO Rachel Smith to discuss Pulse Premier, the Guardian's contextual targeting deal, and more. TikTok ad product goes halves [...]

• RevOps Barometer H1 2023: What the Industry Thinks

  2 years ago News

  

  Back again for 2023, the Colab Consulting Rev Ops Barometer monitors the needs, concerns and priorities of revenue and advertising operations teams across the globe. The H1 2023 report is released amid a tricky time for the industry, with a prevailing [...]

• The Current Retail Media Landscape

  2 years ago News

  

  Touted as digital advertising’s “third wave”, retail media has emerged as one of the hottest topics in ad tech. Although the Covid-19 pandemic initially forced retailers to shift their focus onto the medium, retail media’s exponential growth can be attributed [...]