Latest Stories

• Amazon-One Medical Deal to Proceed Unchallenged; UK Publisher Pilots ChatGPT for News Coverage

  2 years ago News

  

  In today's ExchangeWire news digest: the FTC will not challenge Amazon's purchase of One Medical; UK publisher Reach explores ChatGPT's journalistic capabilities; and the Hong Kong government commits HK$50m (~£5.28m) to expand its Web3 ecosystem. Amazon’s purchase of One Medical will [...]

• MGID Revolutionises Image Creation for Advertisers With Integration of Generative AI

  2 years ago News

  

  MGID, the global advertising platform, has today (February 21st, 2023) announced the development and integration of generative artificial intelligence (AI) into its existing intelligent solutions offering. Currently undergoing beta testing by MGID’s creative team to produce client ads, this functionality [...]

• Anne Stagg Strengthens Merkle UK & Ireland Leadership Team

  2 years ago News

  

  Merkle, dentsu’s market-leading technology-enabled, data-driven customer experience management company, has moved to further strengthen its UK and Ireland (UK&I) executive leadership team, following a year of double-digit growth. Three newly created leadership roles will support Merkle’s clients in delivering seamless customer [...]

• Brand Metrics Bolsters Client Services Team as Brand Lift Measurement Booms

  2 years ago News

  

  Global technology company Brand Metrics, which works with publishers to demonstrate the effectiveness of digital advertising, has appointed Agnes Asplund Schmidt to the role of customer success manager as a growing number of clients choose its technology to measure brand [...]

• Supreme Court Case Threatens to Overhaul Online Advertising; TikTok to Build Two New Data Centres in Europe

  2 years ago News

  

  In today's ExchangeWire news digest: Supreme Court case Gonzalez v. Google could reshape the online advertising industry; TikTok commits to building new data centres in Europe to dodge security concerns; and gaming giant Tencent retreats from metaverse development. Gonzalez v. Google [...]

• AlgoriX Joins IAB Europe's Transparency & Consent Framework

  2 years ago News

  

  AlgoriX, an independent global media and technology company, officially announces today (February 21st, 2023) their approved status as the latest vendor to join IAB Europe’s Transparency and Consent Framework (TCF). This endeavour is part of the company's plan to further [...]

• Regital & Skyrise Intelligence Complete Merger & Will Be Known as Skyrise With Effect From Today

  2 years ago News

  

  The merger combines programmatic expertise with innovative audience analytics giving advertisers measurable data insights. It creates a real-world alternative to buying, planning, and measuring media, ready for the privacy-first world. The merger will introduce Skyrise as the lead brand and will [...]

• JCDecaux UK Upgrades Two Iconic West London Towers to Provide Brands with Enhanced Sustainable DOOH Opportunities

  2 years ago News

  

  As part of its commitment to cities through continued investment into its digital inventory nationwide, JCDecaux UK has upgraded The M4 Torch and The Marylebone Tower with brand-new state-of-the-art LED screens. Both screens are available to buy through direct and [...]

• Twitter Limits SMS Authentication to Blue Subscribers; Meta Introduces Verified Service to Bolster Security

  2 years ago News

  

  In today's ExchangeWire news digest: Twitter to limit SMS two-factor authentication to paying subscribers; Meta introduces 'Meta Verified' to enhance security measures across Facebook and Instagram; and Shein targets revenue of USD$60bn (~£49.8bn) by 2025. Twitter to charge for SMS two-factor [...]

• The Stack: ChatGPT Success Sees AI Investments Soar; Digital Video to Overtake TV in US

  2 years ago News

  

  This week: AI investments skyrocket thanks to ChatGPT, Epic Games accuses Google of anticompetitive behaviour… Generative AI continued to dominate the tech industry early this week. Investments in AI firms skyrocketed, prompting concerns that a “speculative bubble” may be brewing. Meanwhile, Google [...]