Latest Stories

• Colorado Mulls New Data Privacy Bill; Publicis Groupe Acquire Balance Internet

  5 years ago News

  

  In today's ExchangeWire news digest: Colorado becomes the latest US state to introduce a new data privacy bill; Publicis Groupe acquire Balance Internet; and Magna forecast that the US ad market will recover more quickly than previously expected.   Colorado considers new [...]

• The ExchangeWire Team on GroupM Advertising Forecast; Facebook; and RTÉ Audio Tools

  5 years ago Podcast

  

  On this week’s episode of the MadTech Podcast, ExchangeWire's Mat Broughton; Ciaran O'Kane; Lindsay Rowntree; Anne-Marie Sheedy; and Rachel Smith, discuss the latest news in ad tech and martech. Together, they cover: - WPP’s media investment division GroupM have revised their forecast [...]

• InMobi Contemplating USD$1bn IPO; 6sense Raises USD$125m

  5 years ago News

  

  In today's ExchangeWire News Digest: InMobi contemplating USD$1bn (£726m) IPO; 6sense raises USD$125m (£90.8m); and data integration provider Striim secures USD$50m (£36m) in Series C funding. InMobi contemplating USD$1bn (£726m) IPO Executives at Bengaluru-based mobile advertising platform InMobi are contemplating an IPO [...]

• Google Begins FLoC Testing; IAB Releases Buy-Side Tech Specs for Comment

  5 years ago News

  

  In today’s ExchangeWire news digest: Google begins FLoC testing; IAB releases buy-side tech specs for comment; and GroundTruth acquires Addy. Google begins FLoC testing Google has announced that its third-party cookie alternative for the Chrome browser, Federated Learning of Cohorts (FLoC), has [...]

• News Corp Acquire Investor's Business Daily; TripleLift Sell Majority Stake to Vista

  5 years ago News

  

  In today's ExchangeWire news digest: News Corp purchase Investor's Business Daily for USD $275m; TripleLift sell a majority stake to Vista Equity Partners; and the LA Times take out a USD $10m loan after losing over USD $50m in revenue [...]

• RTÉ Launch New Ad Research Tools; Jam3 and MediaMonks Set to Merge

  5 years ago News

  

  In today's news digest: Irish broadcast giant RTÉ launch two new research tools for advertisers; Canada-based design and experience agency Jam3 have entered a conditional deal to merge with S4 Capital's MediaMonks; and Bloomberg Quicktake has seen viewer numbers thrive [...]

• Coupang Go Public in the US; Microsoft in Talks Over $10bn Discord Acquisition

  5 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: Coupang, "the Amazon of South Korea", go public in the US; Microsoft are reportedly contemplating buying Discord for USD $10bn; [...]

• AdColony's Ben Holmes on Nuverse, Mobile Gaming Trends in India, and FLoC vs GDPR

  5 years ago Podcast

  

  On this week’s episode of the MadTech Podcast, Ben Holmes, VP of programmatic and performance demand at AdColony, joins ExchangeWire’s Rachel Smith and Lindsay Rowntree to discuss the latest news in ad tech and martech. Together, they discuss:   - ByteDance are investing [...]

• Roku Launch an Advertising Brand Studio; Digital Turbine Acquire Fyber

  5 years ago News

  

  In today's ExchangeWire news digest: US-based streaming service Roku have announced plans for their own advertising brand studio; mobile ad tech firm Digital Turbine acquire Fyber; and News Corp sign a 3-year contract with Facebook's News scheme.   Roku launch an advertising [...]

• Google Defer FLoC Testing in Europe Over GDPR Fears; ByteDance Acquire Moonton for $4bn

  5 years ago News

  

  In today's ExchangeWire news digest: Google announce they will postpone plans to test their FLoC solution in Europe after concerns emerge that it breaches EU data laws; TikTok parent-company ByteDance acquire Moonton Technology to bolster their Nuverse gaming unit; and [...]