Latest Stories

• Essence's Matt McIntyre on Zynga, Quibi, and The Guardian

  6 years ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Matt McIntyre, VP programmatic, Essence, to discuss the latest news in ad tech and martech. In this week's episode: - Social gaming company Zynga has [...]

• A Call to Step Up: Industry Figures Respond to ISBA Transparency Report

  6 years ago News

  

  Last month, the Incorporated Society of British Advertising (ISBA) released its Programmatic Supply Chain Transparency report. Responses to the report, which was carried out by PwC, varied, with some industry figures questioning its methodology and others asserting that the report [...]

• Google Hit with $5b Lawsuit Over Incognito Tracking; Snapchat Launches Dynamic Product Ads

  6 years ago News

  

  In today's ExchangeWire news digest: Google is hit with a $5b lawsuit for allegedly tracking users whilst in Incognito mode; Snapchat launches ecommerce platform Dynamic Product Ads; and Forrester projects that more than 50,000 jobs will be cut from US [...]

• US Extends Digital Tax Probe to EU and UK; The Guardian Launches Registration Wall

  6 years ago News

  

  In today's ExchangeWire news digest: the US government announces that it will investigate digital taxes imposed by other countries; The Guardian launches a registration wall, making a fresh bid to acquire first-party data; and OTT revenues are now projected to [...]

• Vice Australia Cuts Jobs, Closes Virtue; Ruling Backs Facebook Over Comment Liability

  6 years ago News

  

  In today's ExchangeWire news digest: Vice Australia confirms drastic job cuts; the Australian Court of Appeal Supreme Court upholds a ruling making publishers responsible for the comments left on their Facebook pages; and M&C Saatchi Performance uncover positive signs that [...]

• ExchangeWire Connect: Enabling New Business in the Lockdown Era

  6 years ago News

  

  Never waste a crisis to affect meaningful change, they say. It’s easier said than done when an entire industry is still trying to figure out how to conduct normal business in this new reality.  Zoom, Google Meet et al are a [...]

• Why Data Safety is Critical for Brand Protection, and How to Ensure it

  6 years ago News

  

  With concerns surrounding data and privacy showing little sign of quieting, the pressure for advertisers to comply with legislation is as prevalent as ever. Elie Kanaan (pictured below), chief strategy & marketing officer at Ogury, writes exclusively for ExchangeWire about [...]

• Google Australia Objects to 'Inaccurate' Revenue Figures; Germany Outlaws Assumed Consent

  6 years ago News

  

  In today's ExchangeWire news digest: Google Australia MD Mel Silva hits back at 'inaccurate' News revenue figures; the German Federal Court overrules laws allowing consent for non-functional cookies to be obtained through pre-ticked boxes; and digital media sees CPM fall [...]

• US Seeks Ban on Political Ad Microtargeting; S4 Capital Adds Digodat to MightyHive

  6 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the globe. In this edition: a bill aiming to ban the use of microtargeting on political advertisements has been introduced in the US; S4 Capital [...]

• Gavin Stirrat on TikTok's AR Product, Axel Springer's eBay Bid, and Antitrust in the US

  6 years ago Podcast

  

  On this week’s episode of the MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree speak to industry veteran Gavin Stirrat, about the latest news in ad tech and martech.  On this week’s episode:   - TikTok recently unveiled plans for a new augmented reality [...]