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Pixalate Survey Finds Reduction in Ad Fraud on Updated Apple iOS 16 Devices
Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for connected TV (CTV) and mobile advertising, examined consumer adoption rates surrounding Apple’s iOS 16, which debuted on September 16, 2022.* Pixalate examined open programmatic ad sales on iOS devices from [...]
LoopMe Welcomes Former OMD CEO Mainardo de Nardis as Board Chair
LoopMe, a leading brand-focused mobile advertising platform, today (October 4th, 2020) announced that Mainardo de Nardis, former CEO of OMD Worldwide, is joining its Board of Directors as chairman. de Nardis brings more than 30 years of industry and business [...]
Quantcast, Digital Turbine & VDX.TV Lead The Wires Awards 2022 Shortlist
The shortlist for The Wires Global 2022 awards has been revealed by ExchangeWire, with Quantcast and Digital Turbine leading the finalists, each amassing an impressive ten shortlisted entries. VDX.TV also collected seven shortlisted entries across four different categories. Now in its [...]
UK Ministers Budget £930m for Ad Space; US Tightens Tech Restrictions on China
In today's ExchangeWire news digest: UK ministers budget £930m for ad space to promote government policies; the Biden administration tightens restrictions on China's access to US tech; and Sweden's DBT secures a loan of €285m (£248.8m) to meet growing demand [...]
Good-Loop Research: Seven Out of 10 UK Marketers Tracking Carbon Emissions of Their Online Ad Campaigns
Seven out of 10 UK marketers say they are currently tracking the carbon emissions generated by their digital ad campaigns, according to new research by purpose-led ad platform Good-Loop. However, the new report – which looks into how Adland is tackling [...]
The 4 Factors Driving Effective Contextual Targeting
Following ATS Singapore 2022, Narayan Murthy Ivaturi, director, sales, Southeast Asia, InMobi, details the rise of contextual targeting and outlines four key considerations marketers need to take to effectively leverage it. The past few years have seen discussions around data privacy [...]
Ad Tech and ESG: Leading or Lagging?
As an industry that relies significantly on the internet and digital technologies, ad tech is inextricably attached to a substantial carbon footprint. The Lean ICT – Towards Digital Sobriety report from The Shift Project, a “Paris-based think-tank on energy transition”, [...]
TikTok Outsources to Launch Live Shopping in US; MDEC Investigated by Anti-Corruption Commission
In today's ExchangeWire news digest: TikTok collaborates with TalkShopLive to launch live shopping in North America; Malaysia's Digital Economy Corporation faces an investigation into false claims; and mounting scandals in Singapore rock the nation's reputation as a 'crypto paradise'. TikTok partners [...]
VlogBox Has Partnered with Level 33 to Bring Indie Movies on CTV and Assist in Raising Viewership
VlogBox and Level 33 have decided to work together to create an exclusive branded CTV channel. Leveraging dedicated channels as a branding strategy offers companies like Level 33 a chance to reach larger audiences, increase revenue generation, and overall brand [...]
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