Latest Stories

• Adelaide Welcomes Former Foursquare Executive John Wadsworth-Drake as VP Sales West & Central

  3 years ago News

  

  Adelaide, the leader in attention measurement, expands its presence in the US with the appointment of John Wadsworth-Drake to vice president of sales, West and Central. With more than a decade of experience at tech startups, Wadsworth-Drake brings his commitment [...]

• Meta Threatens to Block Canadian News Sites; Amazon Could Face £900m Payout to UK Customers

  3 years ago News

  

  In today's ExchangeWire news digest: Meta warns it may block the sharing of Canadian news sites on Facebook; fresh legal action against Amazon could see the giant pay £900m to UK customers; and a team at ByteDance planned to use [...]

• the7stars - Capital One UK Delivers Daily Cheer to DOOH Screens with ‘One Good Thing’

  3 years ago News

  

  This month, Capital One UK has launched its new and innovative digital OOH campaign, and 60” TVC. This follows the initial launch of its new ‘One’ visual hero in August and the ‘One Good Thing’ concept devised by Fold7, with [...]

• The Stack: Brits Cancel Streaming Services as Costs Rise; EU Urged to Use New Laws in Google Antitrust Case

  3 years ago News

  

  This week: UK households cancel streaming subscriptions to cut costs, tech companies urge EU regulators to apply new laws to Google antitrust case... It's been a week of swings and roundabouts for ad tech; in the UK, Brits cancelled their subscriptions [...]

• The MadTech Sketch: Why The Ad Network Will Flourish Again

  3 years ago News

  

  In this week's MadTech Sketch, Ciarán O'Kane explains why, contrary to common belief, the ad network model is bigger than ever before. Industry people generally have a negative view of ad networks and the value proposition. The very words conjure up bad [...]

• Realm's Izzie Rivers on Outsourcing Marketing Support, Netflix Ads, and Marketing Budgets

  3 years ago Podcast

  

  On this week’s episode of TheMadTech Podcast, Izzie Rivers, founder and CEO of Realm, joins ExchangeWire's Hannah Dillon and Lindsay Rowntree to discuss marketing agencies outsourcing content support, Netflix's launch of "Basic with Ads", and marketing budgets' expected growth despite [...]

• Equativ’s Latest Identity Indicator Reveals Identity Progress Despite Uncertainty

  3 years ago News

  

  Equativ, the leading independent ad monetisation platform, today (October 20th, 2022) released its September 2022 Identity Indicator, providing a barometer of how digital advertising is responding to ongoing evolution in user data protection and identity innovation. The latest findings show paths [...]

• ID5 Launches Product Advisory Group to Support its Growth Strategy

  3 years ago News

  

  ID5, the market-leading identity provider for digital advertising, announced the launch of its Product Advisory Group, an independent organisation of eleven permanent corporate members. Together, these companies will collaborate with ID5 as it continues its efforts to reinvent user identification [...]

• 76% of UK Shoppers Say They Will Spend Less This Christmas - Channel Factory

  3 years ago News

  

  Channel Factory, the global brand suitability platform for YouTube, today  (October 19th, 2022) unveils its annual Festive Season research* which reveals tough times ahead for retailers, and a different Christmas for many families. With 76% of consumers in the UK [...]

• The Reasons are There for Brands to Explore Social Commerce – Q&A with Kris Boger, TikTok

  3 years ago News

  

  In this exclusive interview, Kris Boger, general manager, TikTok UK, Global Business Solutions, explains why social commerce is a big opportunity for brands, how advertisers are already exploring this new space, and what it could mean for consumers.   What is social [...]