Latest Stories

• The Stack: W3C Forms First Board; TikTok Could Be Fined Over Data Privacy

  3 years ago News

  

  This week: W3C forms first board, TikTok could be fined over data privacy… The World Wide Web Consortium announced the creation of their first board of directors whilst it looks to gain non-profit status. TikTok received a “notice of intent” from [...]

• The MadTech Sketch: Making Sense Of The Addressable TV Market

  3 years ago News

  

  In this week's MadTech Sketch, Ciarán O'Kane takes on an issue more tangled than a bag of old cables; the non-US addressable TV market. CTV continues to be the mantra for ad tech, as US viewers “cut the cord”. Outside the [...]

• Wunderman Thompson's Kiesse Lamour on Retail Media, EU Law, and Adland’s Carbon Footprint

  3 years ago Podcast

  

  On this week's episode of The MadTech Podcast, Kiesse Lamour, global head of media at Wunderman Thompson Commerce, joins ExchangeWire's John Still and Lindsay Rowntree to discuss the growth of retail media, the upcoming DSA and DMA, and the ad [...]

• Grab Target Profitability by 2024; Optus Must Pay to Replace IDs, Say Australia

  3 years ago News

  

  In today's ExchangeWire news digest: Grab announce they plan to reach profitability by 2024; the Australian government calls on Optus to pay for new IDs for those affected by large-scale hack; and Apple bring NFT trading to the App Store [...]

• Pixalate Releases H1 2022 Global Connected TV (CTV) Ad Supply Chain Trends Report

  3 years ago News

  

  Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for connected TV (CTV) and mobile advertising,  released the H1 2022 Global Connected TV (CTV) Ad Supply Chain Trends Report, a comprehensive analysis of the state of open programmatic CTV [...]

• IAB Europe Announces Findings of its Annual Attitudes to Programmatic Research 2022

  3 years ago News

  

  IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, today (September 29th, 2022) announced the results of its annual ‘Attitudes to Programmatic Advertising Study’. Now in its eighth year, this study has become an industry benchmark [...]

• The GoodNet Partners With SeenThis to Increase Performance & Avoid Carbon Emissions

  3 years ago News

  

  The GoodNet and SeenThis are partnering to enhance the video and display advertising offerings served on the GoodNet Sustainable Ad Network. SeenThis’ adaptive streaming technology uses lower data transfer on ad campaigns than legacy technology, avoiding carbon footprint for advertisers [...]

• ShowHeroes Group Launches a New Podcast Network under The Digital Distillery Brand

  3 years ago News

  

  The Digital Distillery, an exclusive digital media event and content platform under the ShowHeroes Group umbrella, is celebrating its return to the event scene with the launch of a brand new podcast network. The Digital Distillery Podcast Network hosts a range [...]

• ID5 Hosts First London Event in Almost Three years: Secure Your Seat Now

  3 years ago News

  

  Following two successful events in New York City and Cologne, ID5 on the road now lands in London. ID5 is the market-leading identity provider, working to improve online advertising for consumers, media owners, and advertisers. For ID5’s first in-person London event [...]

• Teads APAC & IMPACT+ Partner in Measuring the Carbon Footprint of Online Advertising

  3 years ago News

  

  Teads, the global media platform, announces a partnership with IMPACT+, with the purpose of measuring the greenhouse gas emissions of online advertising campaigns run through its platform. This announcement follows a series of tests with brands such as Renault, LaPoste, [...]