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  • Blis Launches New E-guide & Interactive Calculator

    News

    Blis, the audience-first platform that doesn't rely on personal data, today (June 14th 2022) announced the launch of its new e-guide, titled ‘Missing something? Finding the audiences no one is talking about…yet’. The new interactive e-guide was launched to help [...]

  • AdPlayer.Pro Video Ad Tech Company Signs New Partnerships on the Supply Side

    News

    adplayer.pro

    AdPlayer.Pro, an international provider of advanced outstream video advertising solutions, reports the expansion of the company’s partnerships on the supply side. According to the announcement, the newly-established collaborations are covering several key market verticals, which have gotten a significant traffic boost [...]

  • AdPlayer.Pro Firma Nuevas Asociaciones en el Lado de la Oferta

    News

    adplayer.pro

    AdPlayer.Pro, el proveedor internacional de soluciones avanzadas de tecnología de publicidad en vídeo outstream informa sobre la expansión de las colaboraciones de la compañía en el lado de la Oferta. Según el anuncio, las colaboraciones recientemente establecidas cubren varios verticales de [...]

  • YouTube Lambasted for Failing to Stop Scams; Google to Pay USD$118m to Settle Gender Discrimination Lawsuit

    News

    In today's ExchangeWire news digest: YouTube is criticised for failing to stop Bitcoin scams on the platform; Google agrees to pay out USD$118bn (£95.7m) to settle a gender discrimination lawsuit; and Shopify launches Audiences to help merchants work around Apple's [...]

  • The Journey of Programmatic TV: Interview with Sean Galligan, Publica

    News

    Televsion

    In this exclusive interview ahead of ATS London 2022, Sean Galligan, chief revenue officer of Publica, outlines how programmatic television is evolving, how key challenges within the channel can be resolved, and the role of context in CTV. What challenges exist [...]

  • Activating Agency Value in the New Service Layer

    News

    Ahead of ATS London 2022, Tim Conley, Head of Client Services, Media Agency at IPONWEB, discusses the role that ad tech should play to help agencies succeed in the programmatic landscape of the future. In the past two-and-a-half years, many of [...]

  • Google Engineer Claims AI System is Sentient; China's Tech Giants Flourish as Crackdown Eases

    News

    In today's ExchangeWire news digest: a Google engineer is suspended after claiming the company's chatbot system shows signs of sentiency; China's tech sector begins to recover as Beijing's crackdown eases; and Twitter introduces a new procedure for users to report [...]

  • The Rise of Contextual Targeting in a Cookieless World

    News

    Sunrise

    On the eve of ATS London 2022, Andy Ashley, global marketing director at SmartFrame, introduces key findings from a recent whitepaper detailing the importance of contextual advertising following the upcoming deprecation of third-party cookies. Third-party cookies are soon to be a [...]

  • The Power of Prospecting in a Privacy-First Era

    News

    Ahead of ATS London 2022, Lucie Pearce, Marketing Manager at Fifty, explains why privacy solutions are paramount, the benefits of focusing on prospecting, how new technologies are changing contextual advertising, and how advertisers’ can future-proof their businesses with a full-funnel [...]

  • Amazon Targets Smaller Businesses with Local Ads Team; Big Tech Fights to Halt Antitrust Bill

    News

    In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Amazon establishes a new Local Ads team in a blow to rival Meta; tech companies campaign against a 'self-referencing [...]

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