Latest Stories

• Reach Adopts LiveRamp’s Authenticated Traffic Solution to Power People-Based Advertising

  3 years ago News

  

  Today (August 8th, 2022), LiveRamp, the leading data enablement platform, announces a strategic partnership with Reach, the UK’s largest commercial, national, and regional news publisher to use its Authenticated Traffic Solution (ATS).  ATS enables the world’s top marketers to buy authenticated [...]

• The Rise and Rise of CTV: Interview with Michal Ivry, Aniview

  3 years ago News

  

  CTV is a huge new opportunity across the digital advertising industry and a hot topic as marketers, publishers and ad tech companies seek to capitalise on it. We spoke to Aniview’s CRO Michal Ivry to hear more about the opportunities [...]

• The Value of Programmatic, Mobile & CTV in Southeast Asia – Adele Wieser, Index Exchange

  3 years ago News

  

  In this exclusive interview ahead of ATS Singapore 2022, Adele Wieser, regional managing director, APAC at Index Exchange, discusses the importance and prominence of programmatic, mobile, and CTV in Southeast Asia, and the impact that the deprecation of third-party cookies [...]

• The Stack: TikTok Tiptoes Towards Music; European Commission Called to Bill Big Tech for Network Costs

  3 years ago News

  

  This week: short-form app TikTok turns its attention to music, European governments call on regulators to charge tech titans for network charges... Not content with bewitching the world with lip-syncs and 'spontaneous' dances, ByteDance has taken its first steps towards profiting [...]

• HONOR’s Janine Liu on Google’s Cookie Delay, Meta’s Revenue Decline, and TikTok Music

  3 years ago Podcast

  

  In this week's episode of The MadTech Podcast, Janine Liu, head of marketing, Germany at HONOR, joins Anne-Marie Sheedy and Mat Broughton to discuss Google delaying cookie deprecation again, Meta's first year-on-year revenue decline, and TikTok Music.   Google push cookie deprecation [...]

• Google's cookie delay: obstruction or opportunity?

  3 years ago News

  

  Ad tech’s worst-kept secret was finally confirmed last week; Google’s deprecation of the third-party cookie has been postponed. Again. Google was originally planning to get rid of third-party cookies in its Chrome browser by 2022, but after an initial delay to [...]

• The Digital Voice Ad Tech PR Agency Grows Team By Eight

  3 years ago News

  

  Having recently celebrated its ten-year anniversary, B2B ad tech specialist PR agency The Digital Voice has now appointed eight new starters, including a leading marketing operations specialist from the fashion industry; bringing its team to 26 across the UK and [...]

• SoftBank Raises USD$22bn as it Reduces Alibaba Stake; UK Ministers Urged to Ditch TikTok 

  3 years ago News

  

  In today's ExchangeWire news digest: SoftBank raises USD$22bn as it sells off Alibaba stake; senior UK ministers are urged to leave TikTok due to data privacy concerns; and Binance names Yi He as the new head of its VC arm [...]

• JCDecaux UK Appoints Laurence Saleh to Lead PrDOOH Solutions

  3 years ago News

  

  JCDecaux UK, has recruited Laurence Saleh to the role of programmatic sales lead to support the company’s growing programmatic business in the UK. “I am delighted to welcome Laurence to the JCDecaux UK team at what is an important time in [...]

• SEC Charges 11 Over Crypto Ponzi Scheme; TikTok to Overtake Facebook on Influencer Marketing Spend

  3 years ago News

  

  In today's ExchangeWire news digest: the SEC charges 11 individuals for their roles in an international crypto Ponzi scheme; TikTok is predicted to surpass Facebook on influencer marketing spend before the end of the year; and Jack Ma steps down [...]